Retailer Spotlight: Izzy’s Place – A Dog Bakery in Carmel, Ind.

In our Retailer Spotlight blog posts, our team will take a closer look into some of the outstanding retailers across the country that sell Precise. We love all of our retailers and the services they bring to our customers!

Happy Five-Year Anniversary to Izzy’s Place – A Dog Bakery!

Izzy’s Place is certainly one of a kind. Their claim to fame is offering over 50 recipes of freshly baked dog bones that are free of corn, soy, and wheat. Baked in store, the scrumptious gourmet dog treats are made of natural and holistic ingredients, with over 21 delicious flavors stocked at all times.

The innovative recipes at Izzy’s Place leave it hard to tell if the tasty treats are for pets or for humans. They’ve even had customers tell them their families have snacked on the treats accidentally!

In addition to providing yummy homemade treats for pups, Izzy’s Place is also a health food store for dogs. They are proud to carry Precise Holistic Complete.

Check out their website and Facebook page for more information and make sure to drop by their shop at 816 W. Main St. in Carmel, Ind..

Liz Morken is the Midwest territory sales manager at Precise Pet Products. See a photo of Liz and her dog in our Pet Zone image gallery.

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Photo Roundup: 3rd Annual Run with the Big Dogs 5K!

We had a fabulous, sunny weekend hanging out with one of our favorite rescues, Big Dogs Huge Paws! Check out our set-up at their 3rd Annual “Run with the Big Dogs 5k Fun Run” in Littleton, Colo.

Big Dogs Huge Paws takes Precise Pet Products to dogs in foster homes – and we appreciate their support. Learn more about their organization on their Facebook page.

Also, check out who was beside us — Chuck & Don’s Pet Food Outlet, retailer extraordinaire!

Tom Ruha is the Western territory sales manager at Precise Pet, and can be reached at truha@texasfarm.com.

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Photo Roundup: New Floor Stack Display Unit from Precise!

We’re excited to unveil our new floor stack display unit that is sure to grab a consumer’s eye! Check out this one out at Canine Commissary in Dallas, Texas. If you’re a retailer and interested in having this display in your store, contact your local Precise Sales Representative today.

It’s definitely something everyone will be “barking” about!


Thanks Canine Commissary for supporting Precise. Visit a store near you and be sure to visit their Facebook page.

Jon Burkhardt is the Southern territory sales manager at Precise Pet.

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Ask Our Vet: What is the rice bran and citrus fiber for in Precise Holistic Complete?

Q: Why does Precise Holistic Complete use rice bran and citrus fiber?

A: Rice bran contains fiber and fat, and it is a natural source of additional phosphorus. It is used to help get the correct calcium-to-phosphorus ratio.

The citrus fiber is an excellent source of both soluble and insoluble fibers, which are both important in the health of the digestive and immune systems, and it is rich in antioxidants for cell protection.

Our on-staff veterinarian Dr. Lisa Drapela is on-hand to answer questions about your dog or cat’s health. Whether you’re wondering about the best Precise formula or just have a general health question, visit the Ask Our Vet section here on the website to connect directly with Dr. Drapela. We’ll feature some of her answers here on the blog.

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Great Dane Lady Approved: Grady the cat

The Great Dane Lady, Linda Arndt, has more than 38 years of experience as a canine nutritional consultant and breeder. In our Great Dane Lady Approved series, Linda will talk about her research and work with Precise. You can explore Linda’s website at GreatDaneLady.com.

I’m always discussing dogs, but Precise is great for cats, too!

Some colleagues found a cat on the streets of Louisville, Ky. while attending a dog show. They named him Grady, and when he was 2 years old he went to live at their office and served as the office “guard cat.”

When the office adopted Grady, the employees decided to feed him Precise Plus Adult Cat food (kibble and canned), and they saw incredible results. They never expected that after a year on Precise, Grady’s coat would bloom so magnificently!

Here are pictures of Grady before:

Below are photos of him after he had been feed Precise Plus Adult Feline kibble and canned or Precise Feline Hairball Formula kibble and canned, over the last year:

The pictures explain it all. It’s amazing the improvements in Grady’s appearance and health since eating Precise. Additionally, the individuals who found Grady have noticed the same thing at home with their Persians and other retired cats.

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Ask Our Vet: Rosemary and Seizures

Q: I’ve heard that rosemary can cause seizures in pets. Is this true?

A: Rosemary is listed by AAFCO as generally recognized as safe. It is known for its natural antioxidant properties and has been used in pet diets for many years.

Additionally, Greg Tilford, a leading expert in veterinary herbalism, actually uses rosemary (the herb) as a treatment for seizures. He has a very good chapter about seizures in his book, Herbs for Pets.

Other sources I have read list the rosemary extract, not the herb, as an ingredient that might lower the seizure threshold (meaning, increase seizure potential) in an animal. In an animal that already has the potential to have seizures, you would want to avoid the essential oil or extract. But in an animal that does not have seizures, rosemary in any form should be fine.

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Pet News Roundup: Fall transition tips, FDA news and dog vs. human anatomy

Here on The Dish, we’ll keep an eye on the latest news in the pet food industry. We’ll have a mix of articles, statistics, news and fun facts from a variety of pet industry sources and Twitter.

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Quality Time: Developing formulas

Mike Compton is vice president of operations at Precise’s parent company, Texas Farm Products Company, and is responsible for the operations, quality assurance and nutritional content of our pet food. Each month on the blog, he shares how we keep our pet food safe and healthy. Read past Quality Time blog posts here.

Here at Precise, everyone knows pet food like the back of their hands. That’s why ideas for developing or improving formulas usually originate with the folks in the field. After identifying a need for a particular product or segment of the pet population, we research the nutritional requirements and profiles of the ingredients used to put the formula together.

After the preliminary research is complete, we bring the materials to our quality assurance lab where we actually create the initial formula on a computer. The computer program produces a nutrient profile based on ingredients we have to work with. If there is a unique ingredient that we don’t normally have, we order a small amount of that ingredient for a test run to make sure that everything we need to create the formula lies within the capabilities of the plant.

Once we have our initial run and are successful, we conduct a series of tests – one for palatability and another for digestibility. Once these are successful, our new formulas are ready for happy pet consumption!

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Great Dane Lady Approved: Switching food safely

The Great Dane Lady, Linda Arndt, has more than 38 years of experience as a canine nutritional consultant and breeder. In our Great Dane Lady Approved series, Linda will talk about her research and work with Precise. You can explore Linda’s website at GreatDaneLady.com.

I have a lot of people ask me how to safely change the type of food they are feeding their pets and if it is ok to use a combination of formulas. I discussed the difference for transitioning puppies versus adults in a previous blog post. To change food it is important to gradually incorporate the new formula over four days:

Day One:
First meal: 1/4 new food – 3/4 old food
Second meal 1/4 new food -3/4 old food

Day Two:
First meal: 1/3 new food – 2/3 old food
Second meal: 1/2new food – 1/2 old food

Day Three:
First Meal: 1/2 new food – 1/2 old food
Second meal: 3/4 new food – 1/4 old food

Day Four: All new food

After transitioning, be sure to throw out the old food or donate it to a shelter near you. DO NOT feed it in combination with your new kibble or diet plan. Also, do not combine formulas even if they are within the same brand name (for example: mixing adult and senior food together 50/50). Once they are established on the food for a couple of weeks it is ok to rotate flavors (for example, rotating Precise Holistic Complete Wild at Heart Duck, Turkey or Salmon, which are all the same formula).

Each formula is “designed” on a matrix system of vitamins and minerals. When you mix two-formulas you can over-do or under-do required nutrients and disrupt the delicate balance of the food. This is especially true with minerals, which are critical to the body’s nervous and skeletal systems. Problems may not occur immediately, but show eventually as a slow deterioration of the animal’s health.

Please stay with one type of food and, more importantly, stay with one brand. Precise formulas are made to supply all the necessary vitamins, minerals and nutrients your pet needs in each formula to ensure a healthy, happy pet!

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Ask Our Vet: Ethoxyquin preservative in meats

Q: Is the salmon meal in the new Holistic line ethoxyquin free? Do your suppliers use ethoxyquin? If not, is this true across all of the Precise lines?

A: Yes, all of our meats, including the menhaden fish meal and the salmon meal are free from ethoxyquin, BHA and BHT. They are all naturally preserved with vitamins C and E.

Our on-staff veterinarian Dr. Lisa Drapela is on-hand to answer questions about your dog or cat’s health. Whether you’re wondering about the best Precise formula or just have a general health question, visit the Ask Our Vet section here on the website to connect directly with Dr. Drapela. We’ll feature some of her answers here on the blog.

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