It’s National Dog Day

National Dog Day

Break out the party hats because it’s National Dog Day! Founded in 2004 by pet lifestyle expert and author Colleen Paige, this day is also known as International Dog Day or National Dog Appreciation Day and is celebrated annually. National Dog Day serves to help the public recognize the number of dogs that need to be rescued each year, as well as to acknowledge family dogs and dogs that work selflessly to save lives, keep us safe and bring comfort.

How to Celebrate:

  • Consider adopting! Visit a local shelter or rescue group to adopt a new furry family member that will be forever grateful.
  • Donate to the cause! Citizens, dog owners or not, are encouraged to donate $5 to their local shelter on National Dog Day.
  • Celebrate your pup! Whether it is playing in the park or gifting them with a new toy, take the day as an opportunity to show appreciation to your loyal friend.
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Send Us Your Pet Photobombs


Pet Photobomb

As photobombed pictures take the Internet by storm, it’s becoming obvious that animals are the best photobombers. If you’ve ever tried to take the perfect picture only to find your furry friend popping into the frame, share your laughs with us! Send us your pet photobombs and we will post the best for everyone to enjoy. Submit pictures in our pet zone!

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Ingredient Spotlight: Beet Pulp

Below are some of the most frequently asked questions that we get about Beet Pulp. We invite you to read this ingredient spotlight as we answer those questions and discuss the reasons why we use beet pulp in our Precise Naturals pet foods and consider it to be an excellent source of fiber.

Q: Is beet pulp bad for my pets?
A: No. Beet pulp is probably the most misunderstood ingredient in pet foods today. Most people who believe it to be an undesirable ingredient don’t understand the function of beet pulp in pet food. Misinformation that was started many years ago has spread over the years, via the internet, and caused a movement to get beet pulp removed from pet foods. The information has no scientific basis. It is a myth.

Q: What is beet pulp and where does it come from?
A: First of all, beet pulp is not the same as garden beets. Sugar beets are commercially grown for the production of sugar. After the raw sugar is extracted, the remaining product is beet pulp, which is valuable as a source of fiber and energy and is widely used in commercial pet foods. There is very little, or no sugar remaining in the pulp.

Q: Isn’t beet pulp just a cheap filler that has no nutritive value?
A: No. While beet pulp is a readily available and therefore, affordable source of fiber, it is not just a filler. Fillers serve no purpose other than adding weight. It is true that beet pulp does not contain vitamins or minerals, per se, but it serves a specific purpose in pet foods. Beet pulp is often recommended as one of the best sources of fiber for pets.

Q: What are the benefits of beet pulp?
A: Beet pulp is a moderately fermentable, mostly insoluble fiber that adds bulk and moisture to animal stools while providing an energy source that can improve the health of the colon. This natural fermentable vegetable fiber is a food source (prebiotic) for pre-existing beneficial bacteria in the gut. In other words, it helps the good bacteria flourish and grow to create a healthy gut and that aids digestion. It is also helps to promote firm stools by adding bulk, which allows it to move through the digestive tract at a rate that insures maximum digestion and absorption of nutrients. This benefit is a contributing factor to the high digestibility of our pet foods. In cats, this aids in the prevention of hairballs.

Q: Will beet pulp turn my dog’s coat red or cause his saliva and tears to be red?
A: No. This is a myth that has generated momentum over the years, via the internet. However, we believe there is no scientific basis to support this. It is important to know that sugar beets are white in color, and that beet pulp that is used for fiber is actually gray in color and has no flavor.

Q: Does the presence of saponins in beet pulp cause bloat?
A: No. Saponins are chemical compounds that are found in over 100 plant families including most vegetables, beans, legumes, etc. They have the unique ability to form a stable foam and are actually added to many human products such as beer and root beer. Like many chemicals found in plants, saponins can be beneficial in small amounts but dangerous in large amounts. While micro-amounts are present in many pet foods, saponins provide health-enhancing benefits. For example, the ability to aid digestion and decrease of fecal odor. There is no documented proof that saponins cause bloat.

Q: Can beet pulp clog the villi in the small intestine?
A: No. There are no scientific studies that support this theory, but there are several studies that support the beneficial properties that beet pulp has in promoting a healthy digestive system. The villi are the finger-like structures in the lining of the small intestine that facilitate the rapid absorption and digestion of nutrients. When they become blocked, the culprit is not beet pulp, but usually the result of an insufficient or total lack of a probiotic colony in the gut. Another cause is the use of bentonite, an edible clay, that is sometimes used as a filler in cheap dog foods.

Q: Do you make any pet foods that are free of beet pulp?
A: Yes. Our entire holistic line of pet foods, Precise Holistic Complete®, uses citrus fiber instead of beet pulp. However, it is more expensive than beet pulp. But it offers an excellent alternative to beet pulp for those people who want to avoid it. Our Precise Naturals® line, which is our flagship brand, contains beet pulp. We would not use it if we were not convinced that it is safe and beneficial to pets.


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Ingredient Spotlight: Chicken Fat

Below are some of the most frequently asked questions that we get about chicken fat. We invite you to read this ingredient spotlight as we answer those questions and discuss the reasons why we consider it to be one of the key ingredients in our pet foods that sets Precise apart from many other brands.

Q: Why do you put chicken fat in all of your formulas?
A: Fats are a necessary part of a balanced diet for pets. They provide your pet with energy and essential fatty acids, and they give the food a great taste. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

Q: What makes chicken fat a healthy choice for your pet foods?
A: Chicken fat is high in linoleic acid, an omega-6 fatty acid that is essential for life. Fatty acids are the building blocks of fats and they provide many important benefits for good health. The fatty acids that your pet’s body cannot make are called essential fatty acids, which are divided into two groups called Omega-3 and Omega-6 fatty acids. These omegas must be provided in your pet’s diet in a balanced ratio.

Q: Where does it come from and what makes it so desirable?
A: Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid. It is then double-centrifuged, a process that removes impurities and antigens. That is why it is referred to as clarified or purified. Chicken fat is the most efficient fat available.

Q: My dog is allergic to chicken. Can he eat any of your pet foods?
A: Yes. It is the proteins in chicken that are the predominant cause of allergic reactions because they are such large molecules. Our chicken fat does not contain any protein, so you can feed our foods that contain other sources of protein with confidence. Our best selling formula for dogs that are sensitive to chicken is our Lamb Meal & Rice Sensicare Formula.

Q: What is the purpose of chicken fat in pet foods?
A: Chicken fat has many important functions in pet foods.

It provides your pet with energy. Because it is highly digestible, it is the first nutrient to be used by the dog’s body for energy, ahead of protein and carbohydrates.

Chicken fat promotes normal development and function of cells, nerves, muscles, and tissues.

Chicken fat is important for helping the body to absorb certain vitamins called fat-soluble vitamins. These include vitamins A, D, E and K.

Chicken fat keeps your pet’s skin healthy and coat shiny.

Chicken fat is highly palatable. It makes your pet’s food smell and taste good.

Chicken fat provides arachidonic acid with is an essential fatty acid for cats.

Q: What if my pet gets too much fat? Do I need to be concerned about his cholesterol level?
A: Our pet foods contain approximately 10-15% fat, which is optimal for your pet’s health. If he is consuming too much fat, it is usually due to overfeeding or consuming table scraps and/or treats. But you don’t need to worry about cholesterol because most pets don’t suffer from the same problems as humans who consume a high fat diet. Just make sure he gets enough exercise to keep him fit and healthy.

Q: What if my pet is not getting enough fat?
A: Potential problems that can arise by a diet that is too low in fat include dry, itchy skin and a dull coat, inflammation, lowered immune function, and sometimes heart disease and diabetes.


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Trending Videos: Pets Take on Shark Week

The Discovery Channel’s Shark Week has taken over our televisions and humans aren’t the only ones indulging in the programming on this predator. In one trending video, a four-legged friend preps for the weeklong event by taking down a shark twice his size (don’t worry, it’s inflatable).

Parodying the made-for-TV movies Sharknado and recent Sharknado 2, our next video pick illustrates that “Volcanine” and “Purrricane” should be the next animal-infused natural disaster films.

Watch these videos for a good laugh and then get your furry friends ready for Shark Week!

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Trending Videos: Dog Guilt

Have you ever walked into your house to find your favorite pair of pumps in a million pieces? It’s not hard to figure out the culprit after seeing the pout on your pooch. Two recent videos, both with over 10 million hits on YouTube, highlight this pet remorse after one dog steals a baby’s toy and the other takes a chop out of the cat treats. Both pets have very different reactions, but their priceless guilty faces will leave you in a forgiving mood. Watch the following videos to find out what happens and then share with us how your pets give themselves away with guilt!

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Precise Launches New Healthy Habit Dog Treats

Precise Launches New Healthy Habit Dog Treats
New holistic and grain-free treats help support heart and joint health

 Nacogdoches, Texas – August 14, 2014— Precise® Pet Products continues their tradition of providing delicious and nutrition pet food with the launch of their new Healthy Habit® dog treats. Making their debut earlier this month at SuperZoo, the Healthy Habit dog treats are Precise’s first treat offering and the newest addition to the Precise Holistic Complete® line.

Healthy Habit dog treats are available in two flavors, salmon and duck, and are specially formulated to offer specific health benefits while providing optimal nutrition. Both flavors contain GanedenBC30 probiotic, balanced omegas and antioxidants and feature the same all-natural, holistic and grain-free ingredients as the original holistic complete dry formulas

“We’re thrilled by the positive feedback from SuperZoo and the instant popularity of the Precise Healthy Habit treats,” said Kirk Young, executive vice president of Precise Pet Products. “Our holistic and grain-free treats reflect the latest in animal nutrition and supports our overall commitment to producing healthy and wholesome products for pet owners.”

Precise Healthy Habit dog treats will feature the following formulas:

  • Duck Meal with bits of blueberries and kelp – Fortified with Glucosamine, Chondroitin Sulfate and DHAgold® for optimized for joint health benefits, this formula combines duck meal, low-glycemic garbanzo beans, and other wholesome ingredients to create a treat with exceptional nutrition.
  • Salmon Meal with bits of apples and blueberries – Fortified with DHAgold®, Ester-C® and L-Carnitine for heart health benefits, this formula combines quality salmon meal with bits of apples and blueberries to provide a healthy, grain-free treat that dogs will jump through hoops to receive.

Healthy Habit dog treats are packaged in resealable eight-ounce bags designed for maintaining freshness. To learn more about the new Precise Holistic Complete Healthy Habit dog treats, visit or call our toll-free customer care line, 888-477-3247.

About Precise Pet Products
Precise Pet Products, a brand division of Texas Farm Products Company, is an American-based manufacturer and supplier of canine and feline foods made from all-natural ingredients produced mostly from U.S. sources. Located in Nacogdoches, Texas, Precise Pet Products provides pet foods that are safe and nutritious. Using the latest in technology and testing capabilities, Precise Pet Products boasts a history of responsible pet food products. For more information, please visit or call 1-888-477-3247.


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