Are you confused about the role of antioxidants in pet foods? Well, you are not alone. Below we explain what antioxidants are, what their purpose is, and why we put them in our pet foods.

Everyone knows that like us, our pets need oxygen to survive. But it also causes oxidation, which is a process by which chemicals in the body are altered and become what is known as free radicals. Free radicals are generated when the body turns food into energy, and they are also a result of exposure to environmental factors like sun exposure, pollution, cigarette smoke, etc. They come in a variety of shapes and sizes, but they all share a voracious appetite for electrons, stealing them from nearby cells. This electron theft can radically change the structure and function of the cell, leaving it unable to complete it’s job properly. This can result in an increased risk of infection and disease, and accelerate the aging process in the body.

Antioxidants are the free-radical fighters that are produced by the body, or derived from the healthy foods, including fruits and vegetables, which are consumed. Precise calls them cell protectors. Antioxidants can protect and often reverse some of the damage caused by oxidation. They fight free radicals by generously giving electrons to the thieves, satisfying their voracious appetite. Essentially, they are electron donors.

There are hundreds of substances that can act as an antioxidant but the most familiar ones are vitamins A, C and E, lutein, lycopene, beta-carotene and selenium. These are found in many foods, and they are also available as dietary supplements. Some of the sources of antioxidants that Precise uses in our pet foods are apples, cranberries, blueberries, kelp, carrots, peas, sunflower oil, eggs, brown rice and citrus fiber.

The best way to ensure that your pet gets plenty of antioxidants is by providing a diet that contains some vegetables, fruits and whole grains. A variety of sources is also important as each antioxidant plays a slightly different role. There is good evidence that eating a diet with lots of different vegetables and fruits is beneficial because they not only supply antioxidants to your pet, but also provide a package of healthy substances like vitamins, minerals and fiber as well, that promote health.

In conclusion, antioxidants promote a healthy immune system and thereby increase the potential to lower the risk for certain diseases. Precise thinks that is good reason to celebrate antioxidants, because we all want our pets to live long and vibrant lives.

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Things to Know About Hairballs in Cats



Cats are very clean creatures. They don’t need baths. They practice a healthy and fastidious routine of grooming and cleaning themselves. And that’s a good thing! But what is not a good thing are hairballs. It is the unappealing result of your cat ingesting hair during the grooming process. Most of the hair that a cat swallows passes naturally, but when the hair forms a ball in your cat’s stomach, it has to come back up the way it went down.

All cats are susceptible to hairballs but cats that shed a lot or heavily groom themselves may be more prone to getting hairballs, as well as long-haired cats. It is just natural that the more fur a cat swallow, the more susceptible they become.

When you hear your cat retching, he will usually vomit the hairball up shortly. However, if you notice your cat continuing to hack or retch without producing a hairball, it is critical that you call your veterinarian immediately. Your cat may have a blockage that could be fatal. Other symptoms to look for include lack of appetite, lethargy, vomiting undigested food, constipation or diarrhea.

There are several ways that you can lessen the frequency of hairballs in your cat. The first would be to groom your cat, using a grooming brush. It is a great way to spend time with your cat and he will probably love the attention. This is important for helping to remove some of that hair for him, especially for long-haired cats.

Be observant of your cat’s grooming habits. If he incessantly grooms or licks his fur, he may be bored. If your cat spends a lot of time home alone, be sure to spend time with him when you are there, and provide some cat toys for him to play with when you are not. If your cat is undergoing a stressful event such as an illness, a move, or a new pet–talk to your veterinarian about ways to relieve your cat’s stress and help him adjust.

Provide your cat with a cat food that is designed and formulated to reduce the incidence of hairballs. A quality cat food, like Precise Holistic Complete, will provide exceptional ingredients such as chicken fat, flaxseed, and fish oil that promote a healthy skin and coat. Our hairball formulas also contain extra fiber to help move the hairballs through your cat’s digestive tract.

Good luck. Healthy cats are usually good at eliminating hairballs, but if these suggestions don’t help and you notice your cat is still having trouble passing hairballs, see to your veterinarian to rule out any gastrointestinal problems.

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Today is the day you have been waiting for. You are bringing home your new puppy. Below are some tips for making this a smooth transition for you and family, as well as your precious new puppy.


  • Before you bring him home, you need to make a list of the things he will need. Food and water bowls, bedding and/or a crate, a collar and leash, grooming items and toys are all necessary for getting your home ready.
  • Talk to your family about ways to make his transition easier. Don’t overwhelm him or fight over him. He may be uncertain and frightened of his new surroundings. Establish routines and a schedule with your family about feeding, crating and taking him outside. It is also helpful if you determine certain commands that everyone uses so he does not become confused when a different person is with him.
  • Prepare the area where the puppy will spend most of his time by removing plants, chemicals, and electrical cords; and situating his crate, bed and toys where he will be comfortable and safe.

Bringing Him Home:

  • When you pick up your new puppy, be sure to find out what and when he was last fed. It is important to maintain his feeding schedule and not to abruptly switch foods, which could cause stomach upset. If you want to switch foods later, it should be done gradually by introducing small amounts of the new brand with his current food.
  • For his safety, your puppy should be placed in his crate for the ride home and thereafter, each time he rides in a car. Be sure to bring a towel and some cleaning supplies in case he becomes carsick on the trip home. Place his collar snugly around his neck so that it cannot come off over his head, but loose enough to get a finger under. Then put his leash close by so that when you open the crate, he cannot run into a dangerous situation. Head straight home so that you can begin to acclimate him to his new home.
  • Once you are home, begin the schedule of feeding, playing, and house-training right away. Start by taking him outside to the area where you want him to do his business and let him walk around until nature calls. Once he is done, give him some praise and take him back inside. Your puppy will need a routine of playtime and periods of confinement. When you crate him, expect for your puppy to whimper or cry, but don’t give in. This will only train him that he will get attention every time he starts to cry. He will adjust and learn to be comfortable in his home, but it takes time.
  • Expect that your puppy will have accidents in the beginning. That is only normal for young puppies that have not developed muscle control, and this experience has been stressful for him. By taking him out often, maybe every 30 minutes, and using praise and consistency, you will soon be well on your way to a house-trained dog.

Ongoing Care and Attention:

  • Once you and your puppy have bonded and become comfortable with each other, be sure to keep a schedule of feedings, how often he needs to go outside, and when he needs to rest. Making his needs a priority in the beginning will help you to train your puppy and create a trusting and rewarding relationship.
  • Always provide an appropriate dog food for your dog’s age, size, and activity level and follow the feeding guidelines closely. By providing a wholesome, healthy pet food such as Precise, you should never need to supplement his food. Try to avoid feeding table scraps to your puppy. It really is not in his best interest as he may consume ingredients or bones that can be hazardous. And it may also create the bad habit of begging. And always keep fresh water available at all times.
  • Be sure to provide plenty of exercise and playtime for your puppy. Don’t forget to praise and reward your puppy with treats and/or affection. It will strengthen the bond with you and ensure a happy, exuberant pet.
  • Practice good hygiene with your puppy, including bathing, brushing, trimming toenails, as well as good dental hygiene. If you notice anything unusual with his coat, skin or appearance, contact your veterinarian for advice and treatment. Be sure to keep a record of his vaccinations, deworming treatments, and visits to the veterinarian.

All of us here at Precise Pet Products believe there is nothing cuter or more full of promise than a new pet. We hope you enjoy years of mutually rewarding companionship, full of health, happiness and harmony.

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