Nacogdoches, Texas – January 19, 2012 – Precise Pet Products, an American-based manufacturer and supplier of all-natural canine and feline foods, is pleased to announce the addition of four members to its sales team as well as one promotion.

“We’re very excited to see the Precise Pet Products family expand, both through the hiring of talented individuals and the promotion of current dedicated team members,” said Kirk Young, executive vice president of Texas Farm Products. “Each individual’s extensive experience, knowledge of the pet industry and dedication to quality makes them a perfect fit for the company mission of providing premium pet food to specialty pet retailers across the country.”

Previously Northwest territory sales manager, Helen Hurd has been promoted to regional sales manager, with responsibilities in Washington, Oregon, Idaho and British Columbia.

The following new hires will hold responsibilities for servicing, managing and developing the customer base within their respective territories:

• Scott Goriscak, a pet industry veteran with more than 30 years of experience, takes on responsibilities of Mid-Atlantic territory sales manager. Prior to joining Precise Pet Products, Goriscak worked with Bil-Jac Pet Foods Inc. as the territory sales manager for the New York area. Goriscak has also held leadership positions with Nutro Products Inc. and Petco Inc.

• Donavan Meyer assumes the role of territory sales manager in the Southern area, spanning Georgia, Tennessee, South Carolina, North Carolina and Alabama. Meyer previously worked for JRS Custom Fabrication as a National Account Manager and later Sales Manager. Meyer has also held positions with Sara Lee, Royal Canin US and ClosetMaid North America.

• James Stewart will manage the Florida and Southeast Georgia territory as a sales manager. Before joining the Precise Pet Products team, Stewart worked with Sara Lee as a solution sales representative, where he was a top ranked sales representative.

• With over seven years of sales and marketing experience, Ben Pennell will assume the role of territory sales representative for Northern California and Northern Nevada. Prior to joining the Precise Pet Products team, Pennell worked with Ogilvy Marketing where he led the Mountain Region in sales increases per demonstration.

To learn more about Precise Pet Products and the Precise Holistic Complete line, visit www.precisepet.com or call 1-888-4-PRECISE (1-888-477-3247). Also, connect with Precise Pet Products on Facebook at www.facebook.com/precisepet and Twitter by following @PrecisePet.

About Precise Pet Products:
Precise Pet Products, a part of Texas Farm Products Company, is an American-based manufacturer and supplier of canine and feline foods made from all-natural ingredients produced mostly from U.S. sources. Located in Nacogdoches, TX, Precise Pet Products provides affordable pet foods that are safe and nutritious. Using the latest in technology and testing capabilities, Precise Pet Products boasts a history of responsible pet food products. For more information, please visit www.precisepet.com or call 1-888-4-PRECISE (1-888-477-3247).