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Introducing Grain Free Precise Holistic Complete

by on April 16, 2012

We recently launched our Grain Free Precise Holistic Complete and have had a great response! Wondering why we decided to add this formula? Here’s some background from the Precise team (Ramona Keith, marketing manager; Dr. Lisa Drapela, staff veterinarian; Mike Compton, vice president of operations; and Linda Arndt, “The Great Dane Lady”).

Introducing Grain Free Precise Holistic Complete
With the recent explosion of grain free formulas in the pet food market, we knew that we needed to develop grain free options for our customers as well. Pet foods that would combine the same exceptional nutrition of Precise Holistic Complete, with the rising demand for grain free diets. But we were concerned with the possibility of compromising our superior foods by rushing into products that were not well conceived.

So after careful consideration and research, we developed our formulas with moderate levels of protein, that are tried and true, common sense levels that work well for all breeds and all life stages of dogs and cats. The meat sources of the protein include lamb, turkey, pork, and chicken. We use garbanzo beans (also known as chick peas), a low glycemic and gluten-free alternative to potatoes, in our canine formulas to provide necessary carbohydrates. Our feline formula uses Spring Yellow Peas, which also provide a wonderful source of carbohydrates that are lacking when the grains are removed. Both types of peas provide extra protein, fiber, and other beneficial nutrients and minerals. Plus, the valuable protein they provide does not interfere with the delicate mineral balance of the food, thus eliminating the need for more added minerals in the final product.

Once we had these major considerations established, we knew that by combining them with the Life Circle Essentials of our original holistic line, we would have foods that are nutritious and safe, and that address concerns such as allergies, obesity, and digestibility. Quality proteins, natural antioxidant vitamins, balanced fatty acids, probiotics and prebiotics, and select herbal and botanical ingredients. Plus the remarkable supplements that offer unique benefits to our pet foods.

We think our new Grain Free Precise Holistic Complete formulas were worth the wait. Same exceptional nutrition, zero grains. And as always, exceptional nutrition that promotes health, happiness, and harmony . . . for a lifetime.

Precise Pet Products is a subsidiary of Texas Farm Products Company, an 80 year-old, family- owned and independently minded company, that makes our own food and has a 100 percent safety record. The company has developed a reputation of integrity that is generated by a large number of animal-loving employees who are dedicated to producing safe, reliable, and wholesome products that provide the best possible nutrition for the animals we love.

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Ingredient Insight: Ester-C®

by on February 21, 2012

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them and what makes them unique. Read all of our Ingredient Insight blog posts here.

I’m sure most of you are familiar with the vital role vitamin C plays in a healthy human diet. While vitamin C is not a “required” nutrient for our pets, supplementation can be as beneficial for them as it is for us.  All of our Precise formulas feature a unique source of vitamin C for your pets: Ester-C®. Ester-C® Calcium Ascorbate is a special form of vitamin C that is important in many of the daily body functions.

Ester-C® promotes higher levels and longer retention of vitamin C in the body, providing support for the immune system. It has also been found to help decrease arthritis pain. Its water-based manufacturing process results in a pH neutral, or non-acidic, product that is easy on sensitive stomachs.

Want to know more? Check out the Ester-C® webpage to read all about its benefits and learn why we consider it an essential ingredient in our pet food.

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Ingredient Insight: Selenium

by on January 12, 2012

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them and what makes them unique. Read all of our Ingredient Insight blog posts here.

It is amazing the number of minerals, required in large and very small amounts, necessary for maintaining good health. The term “trace minerals” describes those that are needed by the body, but in limited amounts.

Selenium is one of those trace minerals, and is typically found in whole grain products, meats, poultry and fish. Excess amounts of selenium can be toxic, so it is important to have this mineral in the diet and it should be in complete balance with the other minerals.  Selenium is a key component in one of the body’s antioxidant systems. If selenium becomes deficient, more stress is placed on the body’s other antioxidant systems which can deplete them more quickly.

Selenium yeast is an organic form of selenium found in Precise canine formulas and is considered to be the safest form of selenium supplementation. In this form, it can be more easily absorbed by the body and can actually be stored in certain tissues for times of stress on the body. Dietary supplementation using selenium yeast promotes the body’s ability to counteract oxidative stress and protect against degenerative diseases such as cancer.

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Ingredient Insight Roundup: Top Posts from 2011

by on December 29, 2011

It’s been a great year for Precise! We are thrilled to be able to provide food made with quality ingredients for your dogs and cats to live a happy, healthy life. Here’s a round-up of some of our top Ingredient Insight posts by Dr. Lisa Drapela from 2011:

  • Ingredient Insight: Real meat: Confused by the label? Yes, it’s real meat! Learn about the real meat used in our products!
  • Ingredient Insight: Herbals: Nope, herbs aren’t just for humans! Check out this post on how the herbs in Precise Pet Products can provide health and wellness benefits for your pet!
  • Ingredient Insight: DHAgold®: Watch this video to find out how Precise Pet Products is adding human-grade ingredients to your pet’s food!
  • Ingredient Insight: Supplements: With the Precise difference, you’ll find that all of our formulas feature beneficial supplements! Learn about what we include and why we do it!

Thanks to Dr. Lisa Drapela for a great 2011, full of insightful posts about the quality ingredients found in Precise Pet Products!

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Ingredient Insight: Omega-3

by on December 7, 2011

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them and what makes them unique. Read all of our Ingredient Insight blog posts here.

Omega-3 fatty acids are not only essential for human health, but for your pet’s health too! Omega-3 fatty acids are a type of fatty acid that must be balanced with the Omega-6. Since the body can’t produce essential fatty acids, it is vital that pets acquire them through diet and nutrition. Omega-3s are especially important for pets with allergic, autoimmune or inflammatory conditions.  New discoveries are being made everyday that highlight the role of fatty acids in the body.

That’s why Precise Holistic Complete includes fish oil and/or flaxseed in all of its formulas. Flaxseed and fish oil help promote overall heart, vision, joint, skin and coat health. Both ingredients provide a great source of omega-3 fatty acids to help moderate your pet’s immune system.

Want to know more? Check out this article on fatty acids and pet health from Pet Education.

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Ingredient Insight: The Salmon Myth

by on November 2, 2011

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them, and what makes them unique. Read all of our Ingredient Insight blog posts here.

Salmon meal is an integral part of several of our new Precise Holistic Complete foods. Not only is it an excellent source of protein but it also has the added benefit of supplying a natural form of omega-3 fatty acids to the food.

There is a myth about salmon being harmful to dogs and cats that should be clarified.  The truth is raw salmon can cause a condition known as salmon poisoning in dogs.  It does not affect cats at all.  The disease is actually caused by a bacteria in the salmon.  Cooking the salmon destroys the bacteria making salmon meal completely safe and healthy for both dogs and cats.

Questions? Please submit them to me in the Ask Our Vet section.

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Ingredient Insight: Herbals

by on August 3, 2011

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them, and what makes them unique. Read all of our Ingredient Insight blog posts here.

Humans use herbs in our daily cooking to add flavor, but they also promote health and wellness. At Precise, we think animals deserve the same benefits. We have included several herbs in our formulas that serve as natural digestive aids to help initiate bile flow, relax smooth muscles and increase saliva production.

These herbs include:

  • Peppermint
  • Dandelion
  • Chamomile

Dandelion also serves as a great source of potassium and contains high amounts of vitamin A. We’ve also included Rosemary and Turmeric, which serve as natural antioxidants to help keep your pet healthy!

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Ingredient Insight: Real meat

by on July 21, 2011

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them, and what makes them unique. Read all of our Ingredient Insight blog posts here.

Here at Precise we pride ourselves in using real meat in our formulas. When you read “meal” on our labels, it does not mean by-products.  Meal is concentrated nutrition made from highly digestible protein from muscle meat. We use a variety of sources including chicken, duck, turkey, salmon and lamb. For example, our salmon meal serves as a high-quality protein source that provides optimum levels of omega-3 fatty acids.

Our chicken products (meal, chicken fat, chicken flavor) all originate from birds that are raised with the same standards and practices as those raised for human consumption.

Our chicken products come from Arkansas, Mississippi and Oklahoma, while our lamb meal is from New Zealand and Australia. Our fresh-caught salmon in Precise Holistic Complete is imported from Norway.

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Ingredient Insight: Supplements

by on May 20, 2011

We’re very proud of the premium ingredients found in our foods. In our Ingredient Insight series, our in-house vet Dr. Lisa Drapela provides an in-depth look at how these ingredients protect and boost your pets’ health and energy, why we chose them, and what makes them unique. Read all of our Ingredient Insight blog posts here.

All of our Precise formulas feature beneficial supplements that help ensure your pet gets a variety of ingredients for optimal health and wellness. Don’t be intimidated by their big names, we guarantee they are healthy for your pet!

  • Chicken Cartilage (Canine Formulas): A natural source of glucosamine and chondroitin sulfate that promote joint health, while keeping 100% of the value throughout the heat process.
  • Chelated Minerals: Minerals that are more easily absorbed into the bloodstream than inorganic mineral sources, ensuring your pet receives the most nutrients possible!
  • Yucca Schidigera Extract: Natural extract of the yucca plant found in the Desert Southwest that naturally reduces your pet’s stool and urine odor.
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Talkin’ Pets Talks Precise Holistic Complete and DHA Gold

by on May 16, 2011

Popular radio show, Talkin’ Pets with Jon Patch, recently invited Christian Martin, director of the animal nutrition team for DHA Gold at Martek Biosciences Corporation, to explain the benefits of DHA Gold and omega-3s for our pets.

Precise Holistic Complete was a star on the show for its incorporation of DHA Gold in the new formula!  We have discussed the benefits of DHA Gold with Christian in a previous Ingredient Insights post, but listen in as he answers some frequently asked questions and provides additional insight on the many benefits of the ingredient (fast forward to timestamp 39:53).

“We’re getting better at feeding ourselves, but we need to catch up with the trend for our pets” – Christian Martin

To learn more about DHA Gold and the work that Christian and his team are doing to provide added health benefits to pets and humans alike, visit www.LifesDHA.com.

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