SuperZoo: Precise Team Spotlight

A few weeks ago we attended SuperZoo, the national show for pet retailers, at the Mandalay Bay Convention Center in Las Vegas. The show was a huge success and we had a great turnout at our booth. We re-launched our Precise Naturals products at the show and the product line was well received by all who attended.

Not only did our products earn praise, but so did our staff.

After the show, we received an email from a retailer highlighting our sales team’s commitment to customer service. During her visit, she misplaced her purse and our sales team made every effort to return it to her. Here is what she had to say:

“My name is Debra Manfield, and I’m the owner of Four Paws Pantry & Spa. I attended SuperZoo, a great show by the way, and visited the Precise booth late Wednesday.  I wanted to learn more about your new grain free formulation and the staff there was very attentive and gave me the information I needed.  In my haste to wrap up a vendor appointment and leave the show, I l realized I misplaced my purse filled with everything I needed to survive the show, the city of Las Vegas and the plane ride back home. I didn’t realize the loss until several minutes after the show had ended.

Frantically I retraced my steps, my associate in tow, and came up empty.  We quickly made our way to the exit, hoping I would find a security guard and equally hopeful that someone had turned in my purse. Racing by the exit I noticed a group of people from, you guessed it, the Precise booth.  All of them had been waiting by the main exit hoping I would appear so they could give me back my purse.  Mind you this is after being on their feet from at least 9 that morning until 5 that afternoon!  They all took time from their “time off” to help a woman who, with out their commitment, would be facing several unpleasant outcomes.

I cannot thank them enough.  Your organization should feel proud that you have such dedicated employees, but then you probably already know that!”


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Retailer Spotlight: The Soggy Dog in Henderson, Nev.

In our Retailer Spotlight blog posts, our team will take a closer look into some of the outstanding retailers across the country that sell Precise. We love all of our retailers and the services they bring to our customers!

Welcome to The Soggy Dog! The do-it-yourself dog wash center and pet supplies store!

The first of its kind in their community, The Soggy Dog opened in 2005 as an innovative, self-serve dog wash. The welcoming facility offers dog owners a friendly place and all the supplies needed to clean their pooch. From waist-high tubs with temperature-controlled water to high-powered grooming dryer and blueberry facials, Fido gets the spa treatment every time.

Leaving with a fresh smelling dog isn’t the only benefit of The Soggy Dog. Pet owners come for the conversation and friendship as well. An open layout offers a sense of community about pets and great conversation. Plus, once the bath is finished the friendly Soggy Dog staff cleans up the mess. And, if a dog’s tresses have gotten a little out of hand, a professional groomer is on hand to help tame crazy locks. It’s a fun, hassle-free experience for everyone.

“We are really a part of the fabric of our community, a gathering center for caring pet owners, an extension of the dog parks in our city,” said Tracy Bosler, owner. “For many pet parents, helping them to understand how to better care for the skin and coat is a top priority in enjoying the experience of owning a pet. We aim to engage with our customers and help them provide the best care for their pet.”

Soggy Dog owner, Tracy, believes in pampering pooches when it comes to food and treats as well. The shop offers high-quality, well-researched lines of natural, organic and holistic foods, treats and supplements, such as Precise.

“We often share our knowledge about different approaches to pet care, which in turn leads to discussions about a pet’s diet. That is ‘precisely’ what led us to Precise Pet Foods! In our regular reviews of leading kibble lines, Precise continually features many of the key ingredients that we look for in a quality food.”

If you ever find yourself in Henderson, Nev., stop by The Soggy Dog at 1450 West Horizon Ridge Parkway, Suite C-202, or visit their website and Facebook page. Or, if you just want to send a friendly message, email them at

By Pete Pennell, Western Regional Sales Director for Precise Pet Products.

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Ask Our Vet: Do any of the Precise formulas include taurine and L-carnitine?

Q: Hi, I’ve heard that taurine and L-carnitine are essential for a dog’s diet. Do any of the Precise formulas include those ingredients? Thank you.

A: Thank you for your email. Taurine and L-carnitine are what I call, conditionally essential nutrients for dogs. Dogs can make both taurine and L-carnitine but some do not make enough. Genetics play a large role in the deficiency of these components. I have included links on the topic that I think might help:

Natural Health Bible for Dogs and Cats

Pet Education

All the precursors to taurine and L-carnitine are found in meats and all of the Precise foods are meat-based. The only reason to supplement with more would be for an animal that has a genetic deficiency. It is for a reason that we have added taurine and L-carnitine to some of the Precise Holistic Complete formulas such as the Large & Giant Breed Adult, Large & Giant Breed Puppy, and Senior.

Our on-staff veterinarian Dr. Lisa Drapela is on-hand to answer questions about your dog or cat’s health. Whether you’re wondering about the best Precise formula or just have a general health question, visit the Ask Our Vet section here on the website to connect directly with Dr. Drapela. We’ll feature some of her answers here on the blog.

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Pet Tales: Precise is helping Molly get fit!

Here at Precise, we want to hear from our community. Our Pet Tales blog posts come directly from customers who have submitted stories about their experience with Precise products. Click here to share your own story.

Ella Poczynok writes:

My 11-year-old dog, Molly, is my seventh dog. All six of my previous companions have suffered from obesity. Even though I have fed them what their veterinarians recommended and exercised them daily, they all gained too much weight. Questioning my vets about what could cause the weight gain always seemed to elicit the response that it was my fault somehow. Questions about the dog food brought on the response, “No, it can’t be that.”

A few months ago, I was talking with someone and she told me about your brand and what a difference it made in her dog. I researched Precise Pet Products and was amazed by what I found. I bought a bag of the Chicken Meal and Rice Formula, even though it was more expensive and I am on a fixed income. By the time the bag was finished, I was amazed by the results! Molly is perkier, more alert and active, and she’s losing weight!

It is so cruel to feed dogs a pet food that harms them when the solution is out there. I just wanted to say I wish I had known about Precise Pet Products earlier so my other dogs would have been healthier and happier. Molly and I both want to thank you for your great products.

Thank you, Ella and Molly! We are glad to hear that Molly is doing well!

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Mailbag: Should I feed my dog dry or canned Precise pet food?

Each month, Marnee White, who knows Precise like the back of her hand, will answer questions we get through our customer service e-mails and phone calls.

Q: Should I feed my dog dry or canned Precise pet food?

A: Both the dry and canned formulas are designed to provide a healthy, nutritious diet for your pet. Some pet owners choose dry food for the convenience, while others opt for canned food based on their pet’s preference. One alternative would be to serve your pup a combination of the two formulas. Regardless of which option you choose, rest assured that both supply a high-quality, nutritious diet.

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Quality Time: Developing formulas

Mike Compton is vice president of operations at Precise’s parent company, Texas Farm Products Company, and is responsible for the operations, quality assurance and nutritional content of our pet food. Each month on the blog, he shares how we keep our pet food safe and healthy. Read past Quality Time blog posts here.

Here at Precise, everyone knows pet food like the back of their hands. That’s why ideas for developing or improving formulas usually originate with the folks in the field. After identifying a need for a particular product or segment of the pet population, we research the nutritional requirements and profiles of the ingredients used to put the formula together.

After the preliminary research is complete, we bring the materials to our quality assurance lab where we actually create the initial formula on a computer. The computer program produces a nutrient profile based on ingredients we have to work with. If there is a unique ingredient that we don’t normally have, we order a small amount of that ingredient for a test run to make sure that everything we need to create the formula lies within the capabilities of the plant.

Once we have our initial run and are successful, we conduct a series of tests – one for palatability and another for digestibility. Once these are successful, our new formulas are ready for happy pet consumption!

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Great Dane Lady Approved: Switching food safely

The Great Dane Lady, Linda Arndt, has more than 38 years of experience as a canine nutritional consultant and breeder. In our Great Dane Lady Approved series, Linda will talk about her research and work with Precise. You can explore Linda’s website at

I have a lot of people ask me how to safely change the type of food they are feeding their pets and if it is ok to use a combination of formulas. I discussed the difference for transitioning puppies versus adults in a previous blog post. To change food it is important to gradually incorporate the new formula over four days:

Day One:
First meal: 1/4 new food – 3/4 old food
Second meal 1/4 new food -3/4 old food

Day Two:
First meal: 1/3 new food – 2/3 old food
Second meal: 1/2new food – 1/2 old food

Day Three:
First Meal: 1/2 new food – 1/2 old food
Second meal: 3/4 new food – 1/4 old food

Day Four: All new food

After transitioning, be sure to throw out the old food or donate it to a shelter near you. DO NOT feed it in combination with your new kibble or diet plan. Also, do not combine formulas even if they are within the same brand name (for example: mixing adult and senior food together 50/50). Once they are established on the food for a couple of weeks it is ok to rotate flavors (for example, rotating Precise Holistic Complete Wild at Heart Duck, Turkey or Salmon, which are all the same formula).

Each formula is “designed” on a matrix system of vitamins and minerals. When you mix two-formulas you can over-do or under-do required nutrients and disrupt the delicate balance of the food. This is especially true with minerals, which are critical to the body’s nervous and skeletal systems. Problems may not occur immediately, but show eventually as a slow deterioration of the animal’s health.

Please stay with one type of food and, more importantly, stay with one brand. Precise formulas are made to supply all the necessary vitamins, minerals and nutrients your pet needs in each formula to ensure a healthy, happy pet!

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Mailbag: Staying up to date with Precise!

Each month, Marnee White, who knows Precise like the back of her hand, will answer questions we get through our customer service e-mails and phone calls.

Q: How do I stay up to date on the latest Precise news?

A: There are several ways you can stay up to date on the latest happenings at Precise.

Here on The Dish, you can learn about everything from our manufacturing processes to new product releases, as well as upcoming events and frequently asked questions. Our Facebook page and Twitter account are other ways to get updates in real time.

We also have media information on our website where we share all of our press releases, executive bios, contact information and testimonials.

Still have a question? Don’t hesitate to contact us.

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Photo Roundup: Bennis Feed in Minnetonka, Minn.

I was fortunate to visit the folks at Bennis Feed in Minnetonka, Minn. recently. Check out their Precise display and our logo on their sign! Really exciting to see our name up in lights!

Here is their great Precise display:

Here we are featured on their sign:

Thanks for your support, Bennis Feed!

Dennis Perrin is the Midwest regional sales manager at Precise Pet, and can be reached at See a photo of Dennis and his dog KaChow in our Pet Zone image gallery.

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Ask Our Vet: Salt and taurine in Precise formulas

Q: Why is salt added to Precise formulas? Why do some formulas have taurine and others do not?

A: Sodium and chloride, the constituents of salt, are two minerals required by the body in certain amounts. Some of the formulas have salt as an ingredient because the other ingredients do not supply the recommended daily amounts for pets.

Taurine is an essential amino acid for cats but not for dogs. It is considered to be a conditional amino acid for dogs because many dogs make enough taurine to supply their needs. However, taurine is added to some large and giant breed formulas because many of these breeds do not make enough of it daily.

Our on-staff veterinarian Dr. Lisa Drapela is on-hand to answer questions about your dog or cat’s health. Whether you’re wondering about the best Precise formula or just have a general health question, visit the Ask Our Vet section here on the website to connect directly with Dr. Drapela. We’ll feature some of her answers here on the blog.

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