A Pet Owner’s Guide to Beds

During the day pets love eating and having a great time their owners. But when the stars come out, it’s time for your pet to catch some z’s and have visions of Precise kibble dancing in their dreams.

Sleep is one of the most important facets of your pet’s health, so it’s important that they have a bed that caters to their needs. To help you in your search for the perfect bed, we’ve looked into the characteristics of your dog or cat that will determine which bed will provide your dog or feline with the best possible sleep.


Image Credit: Pixabay

Bed Types:


For those with a smaller budget, simple beds will often do the job. Simple padded beds come in a variety of shapes and sizes so that you can pick the perfect bed to fit your pet’s needs. They are quite common, but there are varying degrees of quality. If you are looking for a bed like this, look for beds filled with polyester, cotton or down, and make sure that it has a removable cover so that you can wash it!

Another kind of simple bed is the cot. It is great for outdoor dogs because it allows the dog to be removed from the ground while still being breathable enough to keep them cool. Cots are very sturdy, which means that they are great for dogs that like to chew!


For owners that want more stability and little more substance in their pet’s bed, check out these three types. Bolster beds are simple padded beds that have added siding that will allow them to rest their head on an elevated surface while providing more support. Nest beds are designed to make pets feel contained within the “walls” that surround it. Perfect for pets that love to curl up and secure and secure. If you are looking for a bed that will go with the décor of your house, look at framed beds. Framed beds resemble small human bed frames that are made out of wood or steel with a small mattress to support your pet. All of these beds have a higher quality than the simple beds, but can also be very expensive depending on the materials used to make them.


Some pets require specialty beds to handle a particular condition. If your pet has arthritis or hip dysplasia, you might want to look into an orthopedic bed. These beds are designed to keep your pet as far off the ground, which keeps your furry friend comfortable while also keeping the temperature of the ground from affecting their joints. Speaking of temperature, if you live in a particularly extreme climate, look for heated or cooled beds to keep your pet nice and comfortable. These beds can be quite expensive, and it may be better to find more creative and cost-effective ways of controlling your pet’s temperature.

Pet Characteristics:

The sleeping style of each pet can vary dramatically. Does your dog like to sprawl out on the floor when they are sleeping? Does your cat prefer to curl into a ball on the couch? Pets that like to sprawl out might want a flatter bed like the simple padded beds while a pet that likes to curl up would prefer a bolster or nest bed. Pay attention to how your pet sleeps so that you can pick the best possible bed for them!

Obviously, not all dogs and cats are built the same way or with the same activity levels. Smaller pets might prefer a smaller, plush bed, while larger ones might require something sturdier. You may also need to adjust to whether your pet is outside or not, as some beds have covers that can be washed when they are dirty.

As always, when you are making a purchase, ensure that you don’t go outside of your budget. Generally, the better the bed, the more expensive it will be. However, with some research, it is possible to find a bed that is perfect for both your little companion and your wallet!

Allowing your pet to have its own bed will make it feel special and can make its’ life much more comfortable. Sleep and nutrition are two massive factors in your pet’s health, so make sure you have the right bed to go along with Precise Naturals pet food!

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Lights, Camera, Action! The First Annual Dog Film Festival hits the Big Apple

Hit the showers, Air Bud; the competition has arrived! The first annual Dog Film Festival will be taking place tomorrow, Oct. 3rd in New York City where dogs will be taking the film industry by storm. The festival serves as a celebration of the amazing bond between humans and man’s best friend. Forty films, ranging from 1-30 minutes, have been submitted to the film festival and will all be featured in the event. Some titles of the movies premiering include “Biscuit/Return to Sender,” “Game of Bones” and “Le Sauvetage.”

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On Oct. 2nd, the night before the film festival, a Gala Premiere Pooch Party will take place at Ruby and Jack’s Doggy Shack. The gala is intended for both dog owners and companions, and will feature a variety of attractions like a Green Carpet event, fashion show, doggy sketch artists and animal experts. Buying a “Founding Member” ticket to the event will also give you full access to the film festival the next day.

The film festival will be held at Peter Norton Symphony Space on the Upper West Side. The 765-seat venue is home to a variety of events and artistic disciplines including music, film, theatre and dance.

All proceeds from the event benefit Bideawee, an animal welfare and adoption non-profit organization that has been in business for over 110 years! They provide adoption centers, animal hospitals, pet therapy programs and pet memorial parks for domestic animals in the New York area. Bideawee has multiple locations that operate out of Manhattan and Long Island.

Pop a bag of popcorn for yourself, pour a bowl of Precise Hollistic Complete for your dog, sit back and enjoy the show!

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Fun Fall Activities for you and your Furry Friend

Fall is a great time of year; the air turns crisp, the leaves change, and there are new outdoor activities to enjoy. From hayrides, to apple picking, to bundling up with a warm cup of pumpkin spiced coffee; it’s safe to say that fall is a highly anticipated season by all, including our furry companions! Here’s a look at five fun activities for you and your pets this fall.

Precise fall picture[2]

1.Take a visit to the pumpkin patch

The coming of fall can only mean one thing: pumpkin season. Pumpkin pie, pumpkin spice lattes and pumpkin bread are on the menu and now it’s time to make the annual trip to your local pumpkin patch. Before you go, call to see if your favorite pumpkin patch allows pets to tag along! Many will allow well-behaved dogs as long as you have them on a leash. Just remember to clean up after them and be sure to bring plenty of food and water!

2. Camping/Hiking

Fall is one of the best times of the year for getting outdoors! Cooler temperatures will allow for longer excursions and the changing colors of the leaves can provide some absolutely breathtaking scenery. It can also be a great chance to spend some quality time outside with your dog or cat! There are plenty of beautiful trails to walk and fires to sit by with your furry friend! Before you go, make sure that your pet’s flea and tick medicine is up-to-date so that they can have the time of their life without being hindered by annoying itches.

3. Football/Tailgating

Football season is officially back, and with it, the return of weekend tailgates. While you’re making tailgate plans, bring your dog or cat in on the fun! Dress them up in your favorite team’s jersey and let them get prepared for the game with you and your friends. And we all know that most pets aren’t content just sitting on the sidelines, so get them in on the action! Grab a ball and head outside to play a game of one-on-one. Both of you are guaranteed to have a blast!

4. Dog Parks

Fall is one of the best times of the year to bring your dog to the dog park. The cooler air allows for maximum playtime and there are plenty of leaf piles to pounce in and run through! Call up your friends and have a pet play date that will entertain both you and your pet for hours. Who knows, maybe your dog will meet some new friends!

5. Halloween

Last, but definitely not least, fall means Halloween. Halloween is one of the most festive holidays of the year, so why not let your pet get in on the hilarity? Dressing your dog or cat up in a costume can be loads of fun! Struggling to come up with a costume idea on your own? There are plenty of creative costume ideas right at your fingertips. You may even decide to coordinate with your pet! On all Hallows’ Eve, be sure to send pictures of your pet’s costume to Precise’s Twitter or Facebook accounts using the hashtag “#Howloween.”

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Ingredients to pursue, and to avoid when shopping for your furry friend

Choosing the right pet food for your furry friend can be hard. Between all of the sensational claims and massive ingredient lists, it’s easy to just choose a familiar brand; one you recognize from television commercials, or while flipping through the Sunday paper. Pet companies will often put labels on their foods that sound great on the surface, but do not hold up under scrutiny. Some pet food companies cut corners by providing ingredients in their foods that can potentially be harmful to your pet’s well-being. Choose the optimal food for your pet by knowing what ingredients to look for.


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Dogs and cats are carnivores, which means that the most important part of their diet is the meat that they consume. Avoid unidentified sources of meat, such as protein that is simply described as “meat, animal or poultry.” Instead, look for proteins that are clearly labeled with a high-quality, identifiable protein source such as beef, turkey, lamb or chicken. This should be the first ingredient that you see in your pet’s food. Meats with the word “meal” added to them (chicken meal, lamb meal, etc.) can also contain high-quality proteins.

In addition to protein, your pet will also want some kind of fat or oil in their food. Make sure that you can identify where the fat or oil comes from. Chicken fat is one of the best sources of fat, with fish oils and beef fat also being good alternatives. The next few ingredients can vary, but look for fruits, vegetables or high-quality grains to compliment the proteins in your pet food.


Ingredients such as corn, wheat or “grain fragments” are used as an affordable bonding agent for pet food and can be harmful to your furry friend because of the difficulties that your pet might have in digesting them. If your food of choice does have a grain, make sure it is a high-quality whole grain like rice or oats. Rice is much easier to digest than corn or wheat, making it a much better option for pet foods.

At Precise, we are pet parents first, and want the best for our furry companions. Precise is dedicated to providing the best possible food for your pet and our formulas use healthy, proven ingredients. Precise Naturals®, Precise’s standard brand of dry pet food, holds up to all requirements listed above. It starts with high-quality chicken and lamb meal, which are then complimented by high-quality rice and oats, sunflower oil and flaxseed. These ingredients combine to provide a highly nutritious pet food for your dog or cat!

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Meet Bretagne: America’s Four-Legged Search and Rescue Hero

When we think of heroes, we usually think of fictional superheroes, swooping in at the last minute to save the day. Sometimes we forget, not all heroes wear capes, or even walk on two legs. Rescue dogs have been called on countless times to put their lives on the line to save people in jeopardy. Meet Bretagne, the last living rescue dog from 9/11.

Bretagne + Denise

Image Credit: Denise Corliss

Bretagne (pronounced “Britany”) and handler Denise Corliss were fresh out of FEMA training when they received the call that their services would be needed in New York City where the World Trade Center had been destroyed in a terrorist attack. The city of New York needed disaster relief teams to respond immediately in order to save as many lives as possible. At the age of two, Bretagne’s first assignment would be to perform in a search and rescue mission in the middle of one of the worst tragedies in American History.

Bretagne and her handler, Denise, tirelessly worked 12-hour shifts for nearly two weeks, searching through the rubble for any sign of survivors.

The mental, physical, and emotional stress from 9/11 serves as an overwhelming memory to first responders and victims. Finding survivors was not the only service that the dogs provided to those affected. The search and rescue dogs also functioned as therapy dogs for the worn down crew, many dealing with the loss of close friends and family. The dogs brought the power of hope to the rescue teams and helped them find the strength to deal with the travesty.

Denise knew when Bretagne was a puppy that she would be a fantastic rescue dog candidate. The golden retriever puppy’s “pushy” behavior hinted toward Bretagne’s never-give-up attitude. According to Denise, rescue dogs need to have a high toy drive (be extremely motivated by toys), prey drive, nerve strength and the ability to focus. While it is argued that some breeds are better made for search and rescue than others, Sarah Stuart of South Western Ohio Search and Rescue says that the attitude of the dog is much more important than the breed.

Bretagne also served in Hurricane Katrina, Hurricane Rita and Hurricane Ivan. Because of her courage, and aid during 9/11, Bretagne was nominated, and became a finalist for the 2014 American Humane Association Hero Dog Awards.

She recently celebrated her 16th birthday in New York City with Denise.

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Coconut Oil Remedies…for your Pet?


We’ve all heard of the benefits of using coconut oil; however, you’ve probably never considered using them for your pet. That’s right, pet owners-bloggers and veterinarians alike are raving about the many benefits of using coconut oil for your pet.

External Benefits

Coconut oil can be used topically for your pet. Applied to the body of your pet, coconut oil serves as a moisturizer providing your pet with a beautiful, sleek coat and healthier skin. It also helps to cure skin conditions like eczema, dermatitis, and yeast and fungal infections. It also has the ability to disinfect cuts and promote the healing of cuts, wounds, hot spots, dry skin and hair, bites and stings.

With all of the confirmed benefits that coconut oil provide, there are also some claims about it that have not been confirmed through research. Some of these claims include coconut oil helping to decrease the chance of cancer, dental calculus and periodontal disease.

Internal Benefits

Pet owners are also transforming their pet’s diet by adding a tablespoon of coconut oil to their dry food, and the results have been exponential. Research has proven that ingesting coconut oil helps prevent, and aid many diseases including, inflammatory bowel disease, lymphangectasia, cognitive dysfunction, skin diseases and even arthritis, as well as giving your pet increased vitality and energy.

Along with being extremely healthy for your pet, some owners have even reported that adding coconut oil to their pet’s food has helped to increase their appetite. Pet parents have reported that their furry ones find coconut oil to be a tasty addition to the average dry pet food; even picky eaters have been known to love the nutritious addition!

Coconut oil might not be right for every furry friend due to certain allergies or if your pet lacks the need for an increase in appetite. Once you get the green light from your veterinarian, try combining the healing and preventative characteristics of coconut oil with Precise’s Holistic Complete® for your dog or cat to provide your pet with the nutrition it needs to stay happy and healthy!

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Separation Anxiety

If you have ever come home from work to find that your beloved dog has turned your home into a disaster area by chewing up your favorite shoes, shredding the throw pillow, digging in the trash, or even worse, leaving you a nasty surprise on your bed, rest assured–he didn’t do it to punish you. Dogs, and cats too, can suffer from separation anxiety, which is a panic response to being separated from the humans that they love so much. If your pet acts depressed or anxious while you are preparing to leave; or greets you with frantic excitement when you come home; or even follows you from room to room when you are together, he may suffer from separation anxiety.

Pets love constant human companionship. That’s why pets with separation anxiety become distressed at the thought of being left alone. This exaggerated fear of being separated often causes abnormal behaviors such as fearfulness, clinginess, incessant barking, inappropriate urination or defecation, destroying objects, vomiting, loss of appetite, and the list goes on and on. Some pets start exhibiting these behaviors before you leave and others wait until shortly after you have left. One thing is certain; the results can cause the owner much frustration and stress.

There are many ways to cope with or treat separation anxiety including behavior modification and/or a prescribed anti-anxiety medication. If available, you may want to take your dog to a doggy day care or have a friend watch your pet while you are away. And if you understand what triggers the anxiety, you can develop ways to lessen or eliminate the triggers to help your pet unlearn his panic response. For example, pets learn over time when you are about to leave them by cues you inadvertently use. Keys rattling, organizing the items in your purse, or maybe even a routine mirror check just before you walk out the door. Try rattling your keys throughout the day without leaving. Or going out repeatedly, at first for short periods of time and then gradually extending the time that you are away. And don’t make a big deal about departures and arrivals. You may also want to leave toys for stimulation and clothing that you have recently worn so that you pet can smell your scent while you are gone.

There are many ways to treat and overcome your pet’s anxiety so that they can enjoy or at least tolerate your time apart. But some things that won’t help are punishment, crating, loud radio/TV noise or obedience training. While training is always good, this type of anxiety is not caused by disobedience or lack of training. It is usually just the result of their desire to be with you. And that is the unconditional love that makes owning a pet such a joy.

For more information on separation anxiety, visit these websites.

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Choosing The Perfect Name For Your Pet


So you finally chose to get that special pet that you know will bring joy and excitement to your family. Now comes the next step, what to name him? You want to find the perfect expression of your personality as well as his. After all, you will be using the name for years to come.

But the task can be daunting—there are so many to choose from. Start by getting the entire family involved in the decision-making process, but don’t rush it. Sometimes it takes a few hours (or days) of playing, cuddling, and watching your new friend before you hit on the perfect name. Some people know right away what name they will choose, and other people need to explore options and get suggestions.

Below is a list of the 100 most popular names for both dogs and cats. Check it out. You may find the name you are looking for, or you may opt for something totally unique. That is what makes the task exciting and fun. And in the end, it will likely reveal a little bit about your personality as well as that of your new pet.

100Popular Names for Dogs

•Bella  •Buddy •Molly •Bailey •Max •Daisy •Charlie •Lucy •Sadie •Maggie •Chloe •Rocky •Roxy •Jack •Peanut •Toby •Lola •Marley •Coco •Harley •Lucky •Cooper •Gizmo •Jake •Lily •Sophie •Bear •Mia •Milo •Riley •Ruby •Angel •Ginger •Zoey •Shadow •Buster •Pepper •Lilly •Duke •Oliver •Princess •Zoe •Bandit •Dexter •Snickers •Cookie •Emma •Gracie •Sam •Teddy •Bentley •Bruno •Missy •Stella •Abby •Baby •Lulu •Penny •Rosie •Sasha •Baxter vCody •Casey •Ellie •Izzy •Lexi •Luna •Rocco •Rusty •Scooter •Bo •Bubba •Copper •Spike •Tucker •Heidi •Koda •Mocha •Oreo •Holly •Joey •Lady •Leo •Rudy •Sammy •Belle •Cleo •Dixie •Jackson •Layla •Precious •Rex •Romeo •Tyson •Chico •Jasper •Maddie •Oscar •Sassy •Cassie

100 Popular Names for Cats

•Bella •Tigger •Chloe •Shadow •Molly •Oliver •Kitty •Smokey •Angel •Gizmo •Jack •Jasper •Lily •Oreo •Tiger •Charlie •Lucy •Simba •Midnight •Baby •Luna •Peanut •Harley •Toby •Loki •Oscar •Princess •Zoe •Coco •Nala •Rocky •Sophie •Max •Milo •Mittens •Bailey •Buddy •Kiki •Missy •Patches •Pepper •Sasha •Callie •Garfield •Lucky •Misty •Sebastian •Bandit •George •Maggie •Simon •Tucker •Boots Jake Pumpkin Sammy Sassy Snickers Socks Cali Fiona Phoebe Sadie So Casper •Daisy •Dexter •Gracie •Lilly •Lola •Marley •Minnie •Precious •Romeo •Blackie •Chester •Felix •Frankie •Muffin •Murphy •Scooter •Sweetie •Batman •Belle •Boo •Fluffy •Ginger •Izzy •Jasmine •Mimi •Rusty •Cupcake •Dusty •Panda •Sugar •Zeus •Ziggy •Zoey •Blue •Cleo

Names taken from http://www.cuteness.com

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Are you confused about the role of antioxidants in pet foods? Well, you are not alone. Below we explain what antioxidants are, what their purpose is, and why we put them in our pet foods.

Everyone knows that like us, our pets need oxygen to survive. But it also causes oxidation, which is a process by which chemicals in the body are altered and become what is known as free radicals. Free radicals are generated when the body turns food into energy, and they are also a result of exposure to environmental factors like sun exposure, pollution, cigarette smoke, etc. They come in a variety of shapes and sizes, but they all share a voracious appetite for electrons, stealing them from nearby cells. This electron theft can radically change the structure and function of the cell, leaving it unable to complete it’s job properly. This can result in an increased risk of infection and disease, and accelerate the aging process in the body.

Antioxidants are the free-radical fighters that are produced by the body, or derived from the healthy foods, including fruits and vegetables, which are consumed. Precise calls them cell protectors. Antioxidants can protect and often reverse some of the damage caused by oxidation. They fight free radicals by generously giving electrons to the thieves, satisfying their voracious appetite. Essentially, they are electron donors.

There are hundreds of substances that can act as an antioxidant but the most familiar ones are vitamins A, C and E, lutein, lycopene, beta-carotene and selenium. These are found in many foods, and they are also available as dietary supplements. Some of the sources of antioxidants that Precise uses in our pet foods are apples, cranberries, blueberries, kelp, carrots, peas, sunflower oil, eggs, brown rice and citrus fiber.

The best way to ensure that your pet gets plenty of antioxidants is by providing a diet that contains some vegetables, fruits and whole grains. A variety of sources is also important as each antioxidant plays a slightly different role. There is good evidence that eating a diet with lots of different vegetables and fruits is beneficial because they not only supply antioxidants to your pet, but also provide a package of healthy substances like vitamins, minerals and fiber as well, that promote health.

In conclusion, antioxidants promote a healthy immune system and thereby increase the potential to lower the risk for certain diseases. Precise thinks that is good reason to celebrate antioxidants, because we all want our pets to live long and vibrant lives.

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Things to Know About Hairballs in Cats



Cats are very clean creatures. They don’t need baths. They practice a healthy and fastidious routine of grooming and cleaning themselves. And that’s a good thing! But what is not a good thing are hairballs. It is the unappealing result of your cat ingesting hair during the grooming process. Most of the hair that a cat swallows passes naturally, but when the hair forms a ball in your cat’s stomach, it has to come back up the way it went down.

All cats are susceptible to hairballs but cats that shed a lot or heavily groom themselves may be more prone to getting hairballs, as well as long-haired cats. It is just natural that the more fur a cat swallow, the more susceptible they become.

When you hear your cat retching, he will usually vomit the hairball up shortly. However, if you notice your cat continuing to hack or retch without producing a hairball, it is critical that you call your veterinarian immediately. Your cat may have a blockage that could be fatal. Other symptoms to look for include lack of appetite, lethargy, vomiting undigested food, constipation or diarrhea.

There are several ways that you can lessen the frequency of hairballs in your cat. The first would be to groom your cat, using a grooming brush. It is a great way to spend time with your cat and he will probably love the attention. This is important for helping to remove some of that hair for him, especially for long-haired cats.

Be observant of your cat’s grooming habits. If he incessantly grooms or licks his fur, he may be bored. If your cat spends a lot of time home alone, be sure to spend time with him when you are there, and provide some cat toys for him to play with when you are not. If your cat is undergoing a stressful event such as an illness, a move, or a new pet–talk to your veterinarian about ways to relieve your cat’s stress and help him adjust.

Provide your cat with a cat food that is designed and formulated to reduce the incidence of hairballs. A quality cat food, like Precise Holistic Complete, will provide exceptional ingredients such as chicken fat, flaxseed, and fish oil that promote a healthy skin and coat. Our hairball formulas also contain extra fiber to help move the hairballs through your cat’s digestive tract.

Good luck. Healthy cats are usually good at eliminating hairballs, but if these suggestions don’t help and you notice your cat is still having trouble passing hairballs, see to your veterinarian to rule out any gastrointestinal problems.

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