Humane Society: Leaders in Pet Adoption Advocacy

The Precise Team is loving National Adopt a Senior Pet Month, and would like to take this opportunity to highlight an organization that works hard every day to make sure that animals are safe from harmful environments and help furry friends, like ours, find a loving home. The Humane Society of the United States is the nation’s largest animal protection organization. The Humane Society runs a multitude of programs including animal rescue and care, animal advocacy, and shelter programs. Because of our focus on adoption this month, we’ll take a look at their work with animal shelters and their commitment to adoption advocacy.

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One of the Humane Society’s largest programs is the Shelter Pet Project. The Shelter Pet Project is a collaborative effort with Maddie’s Fund and The Ad Council to promote adoption across America, make animal shelters the first place people look when adopting a pet, and to provide a resource for potential pet owners when they seek an animal shelter. They try to debunk misconceptions about shelter pets that some people may have. Using their site, you can search for a new furry friend by entering your zip code and your pet option of a dog or a cat. There are also additional search options that allow you to specify which kind of breed, sex, size, and age you want so that you can find your ideal pet. Remember, it’s National Adopt a Senior Pet month, so be sure to take a look at pets in the “3+” age range to give an older pet a home! You can also search for shelters in your area or learn more about pet adoption!

The Humane Society is also a resource for the animal shelters themselves! They have their own bimonthly magazine for animal shelters called “Animal Sheltering Magazine.” In addition, the Humane Society also puts on its own Animal Care Expo as well as offering training and education on proper care for animals of all types and ages. They also offer spaying/neutering, helping you find a service near you!

The Humane Society does so much for pets around the nation, but they also need your help to keep their programs going! They are a great non-profit to donate to if you are looking for a good organization to help out!

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From Table To Bowl: Human Foods Your Pet Can Enjoy Too

As creators of high-quality pet foods, we make it our priority to create formulas using ingredients that provide optimal nutrition to your pets. However, we all are guilty of giving our friends “people food” to add some pizzazz to our pet’s meals, or to clean up after a kitchen spill! To help with the process of selecting safe and healthy foods to mix into your pet’s diet, we have come up with a list of nine healthy people foods that are also safe for your four-legged friend!

Image Credit: Pixabay


Yogurt is commonly known as a healthy treat for humans, but it is also fantastic for animals! Plain yogurt is packed with protein and calcium and is great for the digestive system. When looking for a yogurt, make sure it doesn’t contain added sugar, artificial sweeteners or fat substitutes. If you would like to add a boost to your pet’s gastrointestinal or immune systems, pick a yogurt with active bacteria so that your pet can get the added benefits of a probiotic!


A super source of fiber, oatmeal serves as a great alternative source of grains for pets with wheat allergies. Always cook the oatmeal before serving and never serve it with any added flavoring.


Salmon is a great source of omega-3 fatty acids, which will give your pet a shinier coat and healthier skin in addition to aiding the immune system. Always cook salmon before feeding it as raw salmon can contain a potentially dangerous parasite. We include salmon in our Precise Holistic Complete formulas for both dogs and cats!

Flax Seed

Another source of omega-3 fatty acids, flax seed also provides an extra boost of fiber. We love flax seed so much that we included it in all of our canine formulas! Flax seed oil is another alternative; flax seed oil provides more concentrated fatty acids, but without the fiber. The best way to serve flax seed is to grind whole seeds up right before serving because these particular fatty acids can go bad very quickly.


Some form of chicken is included in most pet foods (including ours) and is a solid source of protein. Serve your pets some cooked, plain chicken for an extra protein boost or as an alternative meal in a pinch!

Green Beans

Just because dogs and cats are primarily meat-eaters doesn’t mean that they can’t eat their veggies from time-to-time! Green beans are packed with vitamins like vitamin K and vitamin C and are very low in caloric value. In fact, replacing part of an overweight pet’s diet with green beans will help them eat less and maintain a healthy weight!


Similar to green beans, carrots are low-calorie, high-fiber foods that also provide plenty of vitamins. Carrots are loaded with vitamin A, which is great for a pet’s vision. Crunching on carrots can also be great for your pet’s teeth!


Eggs are another source of protein and will be a little easier on the budget than chicken and salmon. Their combination of fats and proteins can also contribute to a shiny coat! Eggs should be cooked, either served whole or scrambled.


We talked about all of the benefits of pumpkin at length in a recent blog post, but it’s healthy enough to be included again in this list, especially with Thanksgiving right around the corner. Pumpkin is first and foremost a huge source of fiber, and is therefore a great supplement for your furry friend’s digestive system!

The biggest thing to remember with feeding your animals people food is to do so in moderation. Human foods should not make up any more than 25 percent of your pet’s diet at the most. Pet foods are designed to supply them with all of their essential vitamins and nutrients, so human foods should only be used as supplements and snacks. As with all things diet-related, be sure to consult your veterinarian before feeding your pets new foods!

 Image Credit: Pixabay


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Save a Life Today: Adopt a Senior Pet

The beginning of November not only means that Thanksgiving is getting closer, it also kicks-off ASPCA’s National Adopt a Senior Pet Month! Pets of all ages deserve a home and we would like to give a special nod to the senior pets out there, who are sometimes overlooked at your local animal shelter. We all love puppies and kittens; however, older companions are just as sweet and loving as a younger animals. The Precise Team has come up with five reasons why you should consider adopting a senior pet:

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  1. What You See Is What You Get

While watching a puppy grow up can certainly be exciting, there can be complications, such as unforeseen behavioral characteristics. Senior dogs are generally anywhere from six to nine years old based on their breed, meaning that they will have already finished growing and will be fairly set in their temperament and size. While you can never predict every little thing about your pet, adopting a senior pet will give you a much better idea of how your pet will behave in the future!


  1. Senior Pets Know Their Manners

Most senior pets will have picked up some manners through their lives and will avoid messy accidents around the house. Older pets are often much more obedient and will get into much less trouble when left unattended for a few hours. They may even already know a few simple commands, making it less work on you to train them! “What if they have never been taught manners or commands?” you might ask; well, as it turns out, it’s actually quite easy to teach an old dog (or cat) new tricks! Senior pets are calmer and more focused than their younger counterparts, and will pick up the messages that you are trying to get across very quickly due to their years of experience!


  1. Adopting a Senior Pet is Relatively Low-Stress

As cute as puppies and kittens can be, they can also be equally destructive. Puppies can often be too energetic for some pet owners and kittens love using their claws to climb on furniture! Older pets are usually housetrained (and can be easily trained if not), and are past their “search-and-destroy” phase, meaning fewer messes to clean up and fewer chewed up shoes for you to replace!


  1. Senior Pets are Perfect for Senior Citizens and Laid-Back Personalities

Elderly pets are often much calmer in their old age, which means that you can hang out with them without having to worry too much about chasing them around or cleaning up after them. Senior pets are also a perfect match for senior citizens, offering mental stimulation and a comforting presence. As for the pets, they will be relieved of shelter life and placed in a home where they will be loved by their new family.


  1. You Could Be Saving a Life

Unfortunately, animal shelters can get overcrowded fairly quickly. Older animals that have not been adopted in a timely manner are often the first to get euthanized to make room for younger animals. However, you can be a hero to these animals by going to your local animal shelter and welcoming them into your home! We promise that your new companion will be extremely grateful for the new life that you are giving them.

Adopting a pet is exciting, but also a very big decision. If you decide that a senior pet is right for you, share that with us in the comment box below! Looking for some kibble for your new friend? We’ve got you covered. Precise developed Precise Naturals Senior formulas for both dogs and cats! Bring your loving pet home to a nice bowl of Precise Pet Food.

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Dr. Jean Dodds Develops Revolutionary Food Intolerance Test for Pets

Hemopet, North America’s largest non-profit pet blood bank, has developed a new product that will help you diagnose your pet’s food intolerances! NutriScan predicts which ingredients your dog or cat will be sensitive to, by testing for the 24 foods that are most commonly ingested by our companion animals. These foods include ingredients like wheat, corn, soy and chicken, all of which are featured in many pet foods on the market. NutriScan requires only that the pet not be fed anything for at least three hours and collection of a saliva sample to complete the test. This means that you can diagnose the cause of problems such as itchy skin or irritable bowel syndrome from the comfort of your own home! The test yields results in almost no time in all, giving you an accurate analysis of potential problems in your pet’s diet in less than two weeks! Once your results are in, you will be able to work with your veterinarian to create the perfect diet plan for your pet!

“Over 10,000 tests have proven the patented NutriScan saliva test is the accurate way to identify food sensitivity in pets,” says Dr. Jean Dodds, veterinarian and President of Hemopet. “This gold standard test is changing the way we care for our pets’ diets, and it really works.”

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Dr. Dodds is a world-renowned veterinarian and a leader in the field of animal product research and development. In 1986, she created Hemopet, a non-profit licensed canine blood bank that also serves as a greyhound rescue and adoption program. The program helps to save tens of thousands of pet lives every year using blood from the rescued greyhounds. They are pre-selected to have the universal blood type safe for all dogs, and to be free of infectious diseases transmitted by blood. Precise’s dog foods have been one of Dr. Dodds’ preferred dog foods for the past eight years. Since joining the Precise Pet family, she has served variations of our formulas to her rescued greyhounds.

Precise has been proud to fuel and sustain the brave dogs of Hemopet for the past eight years and we are extremely excited to see how NutriScan will revolutionize the way that pet owners treat food intolerances! For more information on NutriScan or Hemopet, visit their respective websites at and If you are a veterinarian that is interested in ordering NutriScan clinic kits, check out NutriScan’s veterinary resources at

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Black Cats’ Bad Rap from a Witch’s Brew of Superstition and Misconceptions

It’s almost Halloween, the time of year for ghosts, goblins and, you guessed it, black cats. Black cats are known throughout America for being bad omens, bringing bad luck to anyone that crosses their path. We’d like to clear up some common misconceptions about our black-coated feline friends. Let’s look at the history of black cats and you can decide for yourself whether or not to believe in the superstition.


Cats in modern times have often been associated with bad luck, but in ancient times, as far back as 3000 BC, they were revered for their grace and ability to deal with pests. Some cultures, such as the Egyptians, modeled certain gods or goddesses after cats and even mummified cats. It was even considered a capital crime to harm a cat (as it should be)!

So what went wrong? Well, our feline friends started to get a bad reputation when they became associated with witchcraft during the Middle Ages. One of the main reasons that cats were associated with witches is because older women accused of witchcraft would often care for the stray cats in the area. The link between black cats and witches became so strong that many during that time believed that witches turned into black cats to cause trouble! That’s why people fear seeing a black cat crossing the road; they believe supernatural mischief is soon to follow!

Fast-forward to modern times where fortunately, not all cultures believe that cats are bad. In Scotland and Japan, a black cat’s arrival signifies the coming of prosperity and good luck! In the English Midlands, giving a black cat to a couple is thought to bring good luck to them in the future as well.

Now that we’ve laid out the facts, you can see that the black cat’s bad reputation is based entirely on superstition and witch hysteria from our forefathers! Want to make up for all of the bad publicity that your black cat has picked up over the years? How about putting some Precise Hollistic Complete in their trick-or-treat bags this year! Wicked!

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PSP: Pumpkin Spiced…Precise?

Fall brings the changing of the leaves, harvest festivities, and one very important season; and no, we aren’t talking about football season, we’re talking about pumpkin season. From jack-o’-lanterns to pumpkin spice lattes to your grandma’s pumpkin pie, it’s safe to say that America absolutely loves its pumpkins during the months of October and November. However, humans aren’t the only species that love pumpkin; cats and dogs are crazy for pumpkin too! Not only do they love the taste, pumpkins have been scientifically proven to be a healthy supplement to your pet’s regular diet! Let’s take a look at some of the tasty benefits of adding pumpkin to your pet’s food.

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Pumpkin is full of beneficial nutrients for your pet! If your furry friend is especially active, you will be happy to find that one cup of pumpkin has more potassium than a comparable amount of banana. Pumpkin can also help your pet’s immune system by supplying a high level of Vitamin C and a healthy dose of beta-carotene, a proven anticancer supplement and source of Vitamin A. Other vitamins and nutrients that are featured in pumpkin include iron, manganese, magnesium, copper, zinc and helpful antioxidants. In addition, pumpkin seeds are a fantastic source of omega 3 fatty acids. Bake pumpkin seeds to make a fantastic treat for your dog or cat! Make sure that you feed them one by one or grind them up as a topping for their food.

Digestive Tract

One of the most highly documented benefits of pumpkin is the aid that it can give to your pet’s digestive system. It is packed with fiber, nearly three grams per cup! Fiber is especially helpful for cats that are experiencing diarrhea or constipation. Older cats are especially susceptible to constipation, so introducing pumpkin into their diet can be a helpful answer to an otherwise difficult problem. Additionally, a teaspoon or two of pumpkin a day can move furballs through felines’ digestive tracts and prevents the development of new furballs.

Weight Loss

Not only is the fiber in pumpkin good for your little friend’s digestive tract, it can also help them lose weight! The fibrous nature of pumpkin will fill your pet up quicker, preventing them from overeating. It is a great way of helping your pet lose weight without feeling like you are leaving them hungry!


A diet that is composed primarily of dry, processed food can cause your pet to become dehydrated over time due to the increased acid and enzymes that the body has to secrete in order to digest its food properly. Although you might think of pumpkin as a dense, fibrous fruit, it is also 90 percent water, making it a fantastic food for rehydrating your pet!

Your pet can consume raw or cooked pumpkin with ease, but make sure that it is fresh; pumpkins can decay very quickly, causing toxic bacteria to form in the pumpkin. If you don’t feel like going through the effort of buying and preparing a fresh pumpkin, canned pumpkin works just as well! Make sure it is organic and that it doesn’t have any artificial sweeteners, added sugars or spices like you would see in a pumpkin pie mix! As long as you follow these steps, pumpkin will be a perfect addition to a bowl of Precise Naturals!

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The Therapeutic Power of a Dog’s Love

We widely recognize our nation’s military personnel as heroes because of their service and sacrifice. It warms our hearts and spirits to welcome them home; however, their journey does not always end when they reach U.S. soil. Shari Duval experienced this reality when her son returned home from Iraq. Duval’s son, who worked with the bomb squad overseas, returned home with severe Post Traumatic Stress Disorder (PTSD), which had a tremendous impact on their family. In efforts to help his son and after extensive on service dogs, Duval decided to create K9s For Warriors in 2011 to help her son and other veterans with their PTSD and their re-acclimation into society outside of the military. K9s For Warriors is a non-profit that provides service dogs to veterans suffering from Post-Traumatic Stress Disorder and other forms of trauma following experiences overseas.

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These dogs are trained at a young age to be service dogs as they must be between 8 months and 2 years old when they start the program. Before the dogs are accepted, they go through an in-depth screening process in which physical requirements as well as personality traits are tested and must be present including a lack of aggression, low anxiety, medium to low drive, friendliness and many others.

Initially, the dogs are taught basic obedience, relaxation and control; three traits that are necessary for each service dog. They are then desensitized to handling and new stimuli so that they will not react to new conditions when they are out in the real world.

Finally, they also obtain ability to recognize and react to certain traits or actions that their warrior might display. These situations include mood swings, potential danger situations and anxiety attacks.

The entire training process can take anywhere from four weeks to six months depending on the veterans needs. Once they begin training with their companion, they are taught how to cater to any specific needs that the warrior may have due to physical disabilities.

Many have said that their furry companion has helped them overcome severe depression, and in some cases, suicidal thoughts. “You empowered me to BREATHE again, to LET GO, to LIVE, to HOPE and to FEEL such tender moments again.”

Read the letter in its entirety here

95% of the dogs in the program come from rescue shelters, and some of them have histories as scarred as the veterans that they walk beside.

Interested in learning more? Please visit the K9s For Warriors website for more information on the non-profit’s volunteer opportunities. Through the website, you can also donate or apply to be a part of the program.

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A Pet Owner’s Guide to Beds

During the day pets love eating and having a great time their owners. But when the stars come out, it’s time for your pet to catch some z’s and have visions of Precise kibble dancing in their dreams.

Sleep is one of the most important facets of your pet’s health, so it’s important that they have a bed that caters to their needs. To help you in your search for the perfect bed, we’ve looked into the characteristics of your dog or cat that will determine which bed will provide your dog or feline with the best possible sleep.


Image Credit: Pixabay

Bed Types:


For those with a smaller budget, simple beds will often do the job. Simple padded beds come in a variety of shapes and sizes so that you can pick the perfect bed to fit your pet’s needs. They are quite common, but there are varying degrees of quality. If you are looking for a bed like this, look for beds filled with polyester, cotton or down, and make sure that it has a removable cover so that you can wash it!

Another kind of simple bed is the cot. It is great for outdoor dogs because it allows the dog to be removed from the ground while still being breathable enough to keep them cool. Cots are very sturdy, which means that they are great for dogs that like to chew!


For owners that want more stability and little more substance in their pet’s bed, check out these three types. Bolster beds are simple padded beds that have added siding that will allow them to rest their head on an elevated surface while providing more support. Nest beds are designed to make pets feel contained within the “walls” that surround it. Perfect for pets that love to curl up and secure and secure. If you are looking for a bed that will go with the décor of your house, look at framed beds. Framed beds resemble small human bed frames that are made out of wood or steel with a small mattress to support your pet. All of these beds have a higher quality than the simple beds, but can also be very expensive depending on the materials used to make them.


Some pets require specialty beds to handle a particular condition. If your pet has arthritis or hip dysplasia, you might want to look into an orthopedic bed. These beds are designed to keep your pet as far off the ground, which keeps your furry friend comfortable while also keeping the temperature of the ground from affecting their joints. Speaking of temperature, if you live in a particularly extreme climate, look for heated or cooled beds to keep your pet nice and comfortable. These beds can be quite expensive, and it may be better to find more creative and cost-effective ways of controlling your pet’s temperature.

Pet Characteristics:

The sleeping style of each pet can vary dramatically. Does your dog like to sprawl out on the floor when they are sleeping? Does your cat prefer to curl into a ball on the couch? Pets that like to sprawl out might want a flatter bed like the simple padded beds while a pet that likes to curl up would prefer a bolster or nest bed. Pay attention to how your pet sleeps so that you can pick the best possible bed for them!

Obviously, not all dogs and cats are built the same way or with the same activity levels. Smaller pets might prefer a smaller, plush bed, while larger ones might require something sturdier. You may also need to adjust to whether your pet is outside or not, as some beds have covers that can be washed when they are dirty.

As always, when you are making a purchase, ensure that you don’t go outside of your budget. Generally, the better the bed, the more expensive it will be. However, with some research, it is possible to find a bed that is perfect for both your little companion and your wallet!

Allowing your pet to have its own bed will make it feel special and can make its’ life much more comfortable. Sleep and nutrition are two massive factors in your pet’s health, so make sure you have the right bed to go along with Precise Naturals pet food!

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Lights, Camera, Action! The First Annual Dog Film Festival hits the Big Apple

Hit the showers, Air Bud; the competition has arrived! The first annual Dog Film Festival will be taking place tomorrow, Oct. 3rd in New York City where dogs will be taking the film industry by storm. The festival serves as a celebration of the amazing bond between humans and man’s best friend. Forty films, ranging from 1-30 minutes, have been submitted to the film festival and will all be featured in the event. Some titles of the movies premiering include “Biscuit/Return to Sender,” “Game of Bones” and “Le Sauvetage.”

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On Oct. 2nd, the night before the film festival, a Gala Premiere Pooch Party will take place at Ruby and Jack’s Doggy Shack. The gala is intended for both dog owners and companions, and will feature a variety of attractions like a Green Carpet event, fashion show, doggy sketch artists and animal experts. Buying a “Founding Member” ticket to the event will also give you full access to the film festival the next day.

The film festival will be held at Peter Norton Symphony Space on the Upper West Side. The 765-seat venue is home to a variety of events and artistic disciplines including music, film, theatre and dance.

All proceeds from the event benefit Bideawee, an animal welfare and adoption non-profit organization that has been in business for over 110 years! They provide adoption centers, animal hospitals, pet therapy programs and pet memorial parks for domestic animals in the New York area. Bideawee has multiple locations that operate out of Manhattan and Long Island.

Pop a bag of popcorn for yourself, pour a bowl of Precise Hollistic Complete for your dog, sit back and enjoy the show!

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Fun Fall Activities for you and your Furry Friend

Fall is a great time of year; the air turns crisp, the leaves change, and there are new outdoor activities to enjoy. From hayrides, to apple picking, to bundling up with a warm cup of pumpkin spiced coffee; it’s safe to say that fall is a highly anticipated season by all, including our furry companions! Here’s a look at five fun activities for you and your pets this fall.

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1.Take a visit to the pumpkin patch

The coming of fall can only mean one thing: pumpkin season. Pumpkin pie, pumpkin spice lattes and pumpkin bread are on the menu and now it’s time to make the annual trip to your local pumpkin patch. Before you go, call to see if your favorite pumpkin patch allows pets to tag along! Many will allow well-behaved dogs as long as you have them on a leash. Just remember to clean up after them and be sure to bring plenty of food and water!

2. Camping/Hiking

Fall is one of the best times of the year for getting outdoors! Cooler temperatures will allow for longer excursions and the changing colors of the leaves can provide some absolutely breathtaking scenery. It can also be a great chance to spend some quality time outside with your dog or cat! There are plenty of beautiful trails to walk and fires to sit by with your furry friend! Before you go, make sure that your pet’s flea and tick medicine is up-to-date so that they can have the time of their life without being hindered by annoying itches.

3. Football/Tailgating

Football season is officially back, and with it, the return of weekend tailgates. While you’re making tailgate plans, bring your dog or cat in on the fun! Dress them up in your favorite team’s jersey and let them get prepared for the game with you and your friends. And we all know that most pets aren’t content just sitting on the sidelines, so get them in on the action! Grab a ball and head outside to play a game of one-on-one. Both of you are guaranteed to have a blast!

4. Dog Parks

Fall is one of the best times of the year to bring your dog to the dog park. The cooler air allows for maximum playtime and there are plenty of leaf piles to pounce in and run through! Call up your friends and have a pet play date that will entertain both you and your pet for hours. Who knows, maybe your dog will meet some new friends!

5. Halloween

Last, but definitely not least, fall means Halloween. Halloween is one of the most festive holidays of the year, so why not let your pet get in on the hilarity? Dressing your dog or cat up in a costume can be loads of fun! Struggling to come up with a costume idea on your own? There are plenty of creative costume ideas right at your fingertips. You may even decide to coordinate with your pet! On all Hallows’ Eve, be sure to send pictures of your pet’s costume to Precise’s Twitter or Facebook accounts using the hashtag “#Howloween.”

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