Be Mine, Pet Valentine

Valentines Day is right around the corner and love is definitely in the air. It’s a day filled with love, kisses, and sweet treats—for our fur babies of course. Our pets may not be able to enjoy all the human perks of Valentines Day, but let us guarantee, they will be the best Valentine you’ve ever had. Let’s return some of that unconditional love, to your “furever” friend.

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Here are a few suggestions from the Precise Team on how to pamper your pet this Valentines Day:

  • Go shopping for a new toy: Take your furry friend to the store with you and let them pick out a brand new toy.
  • Give them something special for dinner (might we recommend our Precise Holistic Complete?) or take them along with you to a pet-friendly restaurant.
  • If you really want to go over the moon, have a professional pet portrait taken of your beloved companion for memories that last a lifetime. Or, have your own photo shoot with your best friend.
  • Play their favorite game: whether its chasing a ball or chasing a toy mouse, take some time to play with your pet and show them just how much you care!
  • Spoil them with a spa day: truly pamper your pet by booking a massage appointment for your furry friend. Massages are a wonderful way for your pet to relax, and they also have several proven health benefits to keep your friend happy and healthy.

How will you and your pet celebrate Valentines Day? Let us know below!

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Top 5 Things to Do With Your Pet in February

The truth is, we love your pets—and we know you love your pets; so, we’ve put together a list of five things you can do with your furry friend this month to let them know just how much you care. Just because February is the shortest month of the year doesn’t mean that it isn’t packed with opportunities to bond with your favorite companion. Check out what we’ve come up with:

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Westminster Dog Show

There are plenty of dog shows in the world, and then there’s Westminster. This is the cream of the crop when it comes to obedience showmanship. This year is the 140th annual Westminster Kennel Club Dog Show at Madison Square Garden, and we can’t wait. On February 15-16, grab your furry friend, sit back, relax, and watch the world’s most prestigious dogs strut their stuff. But don’t worry, no matter who wins, we all know your pet is the real “Best In Show.”

Homemade Pet Treats

February 23rd is your pup’s favorite holiday: International Dog Biscuit Day. To celebrate, get in the kitchen with your favorite four-legged sous chef and whip up some homemade doggie treats. Try this recipe for delicious and nutritious Salmon Dog Treats that are sure to keep your pup’s tail wagging.   Or, you can leave the baking up to us, and shower your pup with some extra Healthy Habits® treats. And let’s not forget our feline friends this month; these homemade cat treats will be sure to knock their paws off!

Teach Fido a New Trick

Who says old dogs can’t learn a new trick? February is Dog Training Education Month, and it doesn’t age discriminate. So whether your pup is eight months or eight years, he’s always the right age to learn something new. Both you and your dog will enjoy the benefits of better communication and the bond that comes from teaching and learning. And you can show off your wonder dog’s new tricks to all your friends!


If you’re planning on heading south for some warmer weather or hitting the slopes for a mountain weekend this month, take your pet along with you. Vacationing with your pet is a fun and exciting way to spend time together. Plus, they could use a little escape from reality too. Hotels, resorts, and Airbnb’s are becoming increasingly more pet-friendly, making it easier for your travel buddy to come along for the ride. Check out these pet-friendly hotels and get going!

Don’t Forget Your Four-legged Valentine

This Valentine’s Day, don’t forget about the one who loves you unconditionally. Show your pet how much you love them by including them in the day’s festivities. A new toy, a treat, or just some extra TLC is all it takes to and let your pet know you love them back.

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Preventing Yeast Infections, One Cup at a Time

Keeping your pet in tip-top shape is a part of our mission. We may not be able to speak ‘dog’ or ‘cat,’ but what we do know is how to create kibble that is nutritious and healthy for your fur babies.

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Often times, your pet’s health concerns are caused by a very common underlying condition—a yeast infection. Yes, our four-legged friends can get them too—but we’re here to help prevent that.

What is a yeast infection exactly? Yeast is a bacterium that occurs naturally in the intestinal tract of healthy people and animals alike. When immune systems are underactive or weak, yeast bacteria can proliferate and take over. If left untreated, yeast infections can irritate your pet, and can further lead to bladder infections, skin disorders, joint pain, and many other health issues.

But don’t worry- the Precise Team is here to help you get rid of this tricky infection once and for all. The best way to prevent yeast infections is with a probiotic, meat, and supplement-rich diet. The good news is our holistic products are packed with all three. Take it from our nutritionist, Carolyn Kennedy:

“The Precise Holistic and Precise Holistic Grain Free products contain a blend of prebiotics and probiotics. Probiotics are healthy bacteria that thrive in the gut under favorable conditions, to stop the bad bacteria from proliferating. Prebiotics are the “food” for the healthy bacteria, to keep them growing. By including prebiotics and probiotics in the Precise Holistic products, we are giving the dog’s GI tracts exactly what they need to support a healthy digestive system and therefore overall wellbeing.”

Let’s keep those tails waggin.’

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Precise’s Top 5 Places to Walk Your Pup

The Precise team is loving National Walk Your Dog Month, so before January comes to an end, lace up, grab a leash, and take your furry friend out for a walk around the neighborhood, on the trail or at a local dog park. Let’s start the New Year out on the right foot, or should we say…paw!


To get you inspired, we’ve compiled a list of our top five picks of places to walk your dog around the U.S. Let’s get those tails wagging:

Acadia National Park- Bar Harbor, ME

What makes this park so doggone great? Well, how about all the ways you and your pup can enjoy the outdoors? From hiking, camping, kayaking, to fishing, this park is in a pretty sweet spot. With 100 miles of hiking trails and 45 miles of carriage roads (flat trails) to choose from, there is bound to be a venture that’s suitable for your pup. Dogs are even allowed in the Blackwoods, the Seawall, and the Schoodic Woods campgrounds, so you can make it a weekend trip. And if you’re feeling up to it, take your dog to the top of Cadillac Mountain, the tallest mountain on the East Coast, and watch the sun rise.

Runyon Canyon Park- Los Angeles, CA

Let’s hit the West Coast. Located on the east end of the Santa Monica Mountains, near the Hollywood Hills, this 160-acre park offers an abundance of hiking trails and a 90-acre off-leash area where your pup can explore. The trails reach elevations as high as 500 ft., and offer famous viewpoints like the Hollywood sign, Los Angeles Skyline, and the Pacific Ocean. The park gets a lot of traffic from friends four-legged and two, so you and your dog can meet new people, pets, and maybe even spot some celebrities!

Bonita Beach Dog Park- Fort Myers Beach, FL

Down to the South East we go! For some exercise that doesn’t require hiking boots, grab a beach towel and head down to Bonita Beach Dog Park.   Take your pup for a relaxing stroll on the white sand, or sit back, relax, and watch him frolic in the calm, crystalline waters of the Gulf of Mexico. This dog beach even features a special doggie-shower to clean up your pup before you head out.

Millie Bush Dog Park- Huston, TX

Often referred to as “puppy paradise,” this dog park takes fun to the next level. The sprawling 13-acre park features three ponds (two for big dogs, one for smaller pups) where your pup can get their splash on.  There are also plenty of water fountains, benches, shady areas and trails for your pup to enjoy, and wash stations for after-fun clean up. Named after Millie, the White House English Springer Spaniel, this dog park is certainly up to “first dog” standards.

Grand Canyon National Park, AZ

No respectable trail list would be complete without the incomparable Grand Canyon National Park. Here, your favorite companion will be more than happy to explore and take in the breathtaking views with you. And although your pup isn’t allowed in the Inner Canyon (for everyone’s safety), dogs are allowed on South Rim Trails as long as they are kept on a leash. The Mather Campgrounds, Desert View Campgrounds and Trailer Village are also dog friendly so you can camp out with your pup if you’re coming from out of town.

Think we’ve left anything out? Let us know in the comments below where you love to take your furry friend to explore. Happy National Walk Your Dog Month!

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Splish Splash, How about an At-Home Bath?

At-home pet grooming is a great way to save some money and spend quality time with your furry friends. The Precise Team has put together our best grooming tips to help make your pet’s grooming fun and safe:

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Step One: Roll Up Your Sleeves—It’s Prep Time

The first step is to gather all of your supplies and prepare the area where your pet will be bathed. Many people choose to bathe their pet in the bathtub, but if your pet is older and has trouble getting in and out of the tub, or if they can’t be picked up, investing in a plastic tub with shorter sides may be helpful. Putting a rubber mat down can also help prevent slips and slides. Many pet stores also sell attachable shower heads for bathing your pets, which can be useful in making sure all of their fur gets rinsed and cleaned.

Other supplies you may want to gather are pet-specific shampoo (human shampoo can irritate your pet’s skin), a brush, towels, a blow dryer (make sure it has a warm or cool setting as too much heat can harm your pet), and fur-trimming scissors or electric razors. Most of your grooming needs can be found at your local pet store or online. There are tons of products depending on your furry friend’s breed, size, age, and fur and skin type – find what works best for you and your pal and get to scrubbin’!

Some people recommend walking your pet just before you plan to groom them to get some of their energy out. Introducing them to the tools and the place where you will be grooming them can also get rid of pet jitters!

Step Two: Brushing

When you’re ready to get started, be sure to brush your pet’s coat before bathing them. This gets all the tangles and mats out of their fur before you try to scrub. If there are tangles, brush gently and in small sections while holding the fur close to the skin to remove it without hurting them. If you have trouble, you can ask your vet for help getting through the tough areas!

Step Three: Bath time

When its time to get your dog into the bath, we recommend using warm (not hot!) water and washing the top of their back first before working your way down their coat. It’s important to wash their face last – you want to avoid getting suds in their eyes and ears and a dog with a cold, wet head will sometimes shiver! You can hold your hand over their eyes when rinsing their face to avoid any soap getting near the area. As you rinse them, make sure all the suds are out of their fur to avoid any itching or skin irritation.

Step Four: Drying

After you safely get them out of the tub, it’s time to dry them. Most groomers recommend drying a dog’s fur about 75 percent before trimming. If you use a blow dryer, be sure that it is not putting out very hot air as this can hurt your pet’s skin – warm or cool settings are best. Petting your dog and talking to them can keep them calm in the presence of loud noise.

Haircuts and trimming

If your dog is not a fan of the scissors or trimmer, take some time before the grooming process to introduce the tools and the noises they make. Be sure to talk in a calming, positive voice and reward them with treats. There are tons of resources out there that show you haircuts specific to your dog’s breed and coat, but some universal grooming rules include avoiding cutting any whiskers (this can be painful for your pup!) and making sure they are held still and are not jerking away. This can harm you and your dog and can be overcome with a little patience, positive reinforcement and assurance.

Grooming is a great time to bond with your furry friend but can be a stressful time for them – be sure to reward good behavior with praise and Precise Healthy Habit Treats throughout the process!

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If Pets Could Talk—New Years Resolutions

New year, new you! Isn’t that what we’ve been hearing ever since the slogan was coined? Though a bit cheesy, there is a bit of truth to the popular phrase; we strive to improve our formulas from year to year, making them better than ever!


We’re sure you’ve thought of a few resolutions yourself: getting back in shape, eating better, going on more vacations, maybe even getting a new pet! Speaking of pets, ever thought of what they may want to achieve in the New Year? We’ve got a few ideas:

Let Them Be Your Number One Companion on Your Fitness Journey

Whether your fitness trek leads you to the park, or around the block, your furry friend would surely love to explore new destinations while keeping pace with you. Research suggests that people who exercise with their dogs are more than likely to stick to a fitness plan. If your excursion leads you through the neighborhood, or down the road be sure to allow your pet access to the sidewalk, or grass. Asphalt’s heat retention can irritate your pet’s paw pads.

Be sure to pick a workout that both you, and your pet can enjoy! Get out there, grab your pet’s leash, and get going!

Learning New Tricks + Obedience

Whoever says, “You can’t teach an old dog new tricks,” has got to be barking mad. Similar to humans having their own activities, dogs can too! Try communicating simple tasks to your pup like retrieval of a tennis ball, or play toy. By rewarding your pet for completing a command properly either with a treat, or extra love, your pet will recognize their accomplishment and will slowly become a “Pup Of All Tricks!”

Check out some simple commands you could teach your pup here.

More Down Time to Relax with You

Though play time with you is probably a pet’s favorite time, it’s also nice to relax and snuggle on the couch with your furry friend. Pets’ minds are constantly racing, and much like the human brain, it’s important to “give it a rest.” Pets are also incredibly in-tune with human emotion, so by snuggling and giving some extra love, it won’t go unnoticed. Curl up on the couch with your pet and relax after a hard day’s work.

And last, but certainly not the least, more Precise Healthy Habit Treats, please! We just had to throw that in there.

Let’s start the New Year on the right paw!

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A look back on 2015…

As we are drawing to the close of another great year we would just like to thank you, our customers, for your loyalty to our brand and our products. We do our best to bring you the highest-quality food that we can, but we couldn’t do it without your continued feedback and support. Everything that we do is with your furry friend in mind, and we couldn’t ask for better customers.

In that light, we would like to wish you, your family, and your pets a very Happy New Year. We promise to continue to bring you top-of-the-line pet products and we sincerely hope that both you and your furry friends have a fantastic time ringing in 2016!

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Christmas Pet Safety Tips

December is one of the most joyful times of the year: the family Christmas tree is put up, the halls are decked with boughs of holly, and elves are placed on shelves. As magnificent as these decorations are, some of them can peak your pets’ curiosity, and accidents can happen. We know that your pets are a vital part of your family, so we’ve compiled some tips on how to make sure that your pet can stay safe while participating in the holiday festivities!

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  1. The Tree

Christmas trees are a vital part of any house during the holiday season, and for good reason: they’re beautiful. And what is a Christmas tree without lights and ornaments? Unfortunately, the shiny lights and sparkling ornaments can attract your pet’s attention and can harm your pets. To prevent unwanted accidents, avoid hanging these decorations on the lowest branches of the tree. If possible, try to keep your tree in a corner or in a separate room so that your pets will not be attracted by it and be tempted to pounce on it. Additionally, if you have a live Christmas tree, make sure that you keep the area below the tree free of pine needles as the ingestion of pine needles can puncture your pet’s intestines.


  1. Holly, Mistletoe, Poinsettias, and Tinsel

While these holly, mistletoe, and poinsettias are fantastic additions to your home during the Christmas season, they can be extremely dangerous for your pets. Ingestingly, these plants can cause severe gastrointestinal and cardiovascular issues for your pets. Instead of using live plants, you can opt for artificial plants that look just as nice. However, we also understand that there are purists out there that would never, ever use artificial plants. If you fall into this category, just make sure that you place these decorations in places where your pet has no chance of getting to them. This advice also applies to tinsel, the shiny decoration that is placed throughout households. Tinsel is also harmful if ingested, so keep it out of reach of your furry friend!


  1. The Shocking Truth About Wires

With all of the lights and electronic decorations that people put up during the holidays, there are bound to be a few extra wires lying around the house. Most wires can be easily bitten through, which could result in accidental electrocutions. Avoid this problem by taping all indoor and outdoor wires to the wall to keep them out of the sight of your pet!


  1. Playing with Fire

Multiple holidays, most notably Hanukkah, use candles for ceremonies and as decorations. However, pets don’t know to be careful around candles and could burn themselves or even start a fire by knocking over a table. To avoid either of these occurrences from happening, follow these quick safety rules: place all candles on high, flat, and stable surfaces that your pet can’t reach or knock over, blow out all candles when you leave the room, if possible, and put grates or screens over your fireplaces to avoid burns.


  1. Christmas Cookie Curiosity

The holiday season brings with it a multitude of sweets and specialty foods, most of which are not safe for your pet. While you already know not to feed your pet chocolate and other sweets, remember to avoid giving your pets fatty and spicy foods! While these things smell delicious, they are bad for pets, so be sure to keep your food out of reach so that they don’t accidently ingest something that they shouldn’t!

While some of these tips take a little extra work, they can go a long way in making sure that both you and your pets have a wonderful holiday season!

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Santa Paws is coming to town…

December is one of the most wonderful times of the year, but it can also come with its fair share of stress. One of the biggest sources of stress can be figuring out gifts for your loved ones. Pets can be especially difficult to shop for because they can’t even make a list! Plus, what do you get someone who already gets to eat Precise Naturals every day? That’s a pretty difficult question to answer, but we’ve done our best to compile a simple gift guide that will help you find the perfect present for your furry friend this Christmas.

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Get into the Christmas Spirit

Christmas is a wonderful holiday for families, and your pets are going to want to get in on the fun as well. There are all kinds of affordable Christmas-themed toys and treats on the market for pets that are guaranteed to get your pets into the spirit!

Pet Tech

Technology is constantly advancing in both the human world and the pet world. There are quite a few helpful inventions for your pets that could help make both their life and your life better.

  • Check out the Original Doggie Fountain, a water system that allows your dog to access water whenever they wish while also conserving water!
  • Looking for a cheap, but super cool gift for your dog (and yourself)? Take a look at the Dog Treat Launcher. Its spring-loaded trigger system launches small treats into the air, testing your pooch’s reflexes and turning treat time into playtime. And we know just what treat to pair this toy with—Precise’s Healthy Habit® Dog Treats!
  • Cats can be hard to please, but they’ll be sure to love this Christmas-themed Mouse Toy!
  • Check out this cathouse that is perfect for the fiercest of felines: the Airplane Cat House. Built like a fighter jet from World War II, your cat will love sitting in the cockpit of this ingenious design.
  • For a cat that likes to hunt, let them practice anytime they want with the Petsafe Pounce Toy. The automated toy will give your cat hours of fun while they chase “Marshal Maus” around the track!

Christmas Style

Christmas sweater season isn’t just for humans. BaxterBoo has an entire line of doggie sweaters that will keep your dog warm in the winter season! More of a cat person? Check out PetSmart’s new line of kitty Christmas clothes including sweaters, hats, and full outfits!

While all of these gifts are pretty PAWesome, the biggest gift that you can give your pet is your love and affection in the Christmas season!

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Quick Tips for Staying Warm and Cuddly This Winter

The winter season is upon us, and with it comes colder temperatures and adverse weather. Many of us have our tried and true methods for keeping safe and warm in winter weather, but have you given thought to how you will keep your furry friend warm in the frigid conditions? We’ve compiled a list of simple tactics that you can use this winter to make sure that your pet stays comfortable and happy in the cold.

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Keep them indoors

This is the simplest solution for keeping your pet warm. As temperatures drop, we light our fireplaces and turn our heaters on, making the interior of our houses the warmest place for both you and your pet to be. Some pets stay inside most of the year anyways, making this a seamless transition. However, if your pet usually stays outside, take this as a chance to spend some more quality time with them!

Prepare them for the elements

While keeping them inside is the best option, we understand that some pets will need to remain outside for the winter. Your pet’s main protection against winter weather is their fur, so be sure to avoid trimming or cutting your dog’s hair before the winter season. However, be sure to keep your pet’s fur brushed and combed as matted hair isn’t as effective at warding off the cold. In addition, keep the hairs around their paws trimmed to avoid ice or snow building up between footpads!

Provide adequate shelter

Once again, we understand that every situation is not going to allow for a pet to stay inside, but you need to provide some kind of shelter. If you want to have a doghouse, make sure that it has a sloped roof, insulation, and, if possible, a small heater so that your dog will stay warm through the coldest nights. Make sure that their bedding is substantial enough to keep in their body heat and that any places that could let air in are covered.

Adjust their diet

Just like us, pets need more calories to help fight the cold, so consult your vet about increasing your pet’s diet for the winter months. However, if your pet stays indoors most of the time and doesn’t really need the extra calories, as raising the calories consumed without raising the calories burned can result in quick weight gain (just like us during the holidays!).

Always keep in mind that different breeds can handle the cold in varying degrees: breeds with larger coats or pets that have been bred for cold climates may actually enjoy the cold weather while toy breeds and cats may not be able to withstand the cold as well. For food, check out our Precise Holistic Complete formula, which features ingredients like flaxseed and fish oil to give your dog a strong coat for the winter!

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